404 – Leading Media Agency, Croatia

For a long time, 404 Agency had trialled display campaigns with some
of the largest adtech providers in programmatic. However, they encountered
recurring issues with transparency and lack of reporting. They turned to
Match2One to launch a display campaign for one of their clients – a leading
Croatian online footwear retailer. The main goals were to increase transactions
and revenue. After the month-long campaign, the results were astronomical.

About

404 Agency is the leading digital performance marketing agency in Croatia.
Working mainly with e-commerce clients, their focus in display advertising is
to maximise their measurable performance and ROI (Return On Investment).
Their client is one of the leading online footwear retailers in Croatia. Focusing
on sneakers with a target audience of people between 16-35, both male and female.

Challenge

404 Agency had tested many of the largest ad-tech platforms, but had struggled
with a lack of transparency in reporting and very complex processes to launch campaigns.
Their client wanted a campaign that focused on increasing transactions and revenue,
tracking main performance KPIs such as CPA (Cost-per-Acquisition) and CPC (Cost-per-Click).
They wanted to target new customers whilst also promote their winter collection of
waterproof footwear.

Results

With Match2One’s simple and quick campaign launch process, they released a
Prospecting campaign that was optimised for conversions – with a CPA-goal of $170.
This figure was elevated by 404 to give themselves a growth buffer and allow the campaign
to reach optimisation phase faster. After a quick learning period, Match2One’s AI, Quantum Stream,
dramatically improved the CPA in just a few days. Meanwhile, 404 Agency had full control
and reporting transparency. They were able to assign campaign manager logins to specific clients,
and got an eagle-eye overview of all their campaigns and clients.

“It’s extremely easy to run campaigns, and less time-consuming than other solutions. You can set up and launch a new campaign in a few minutes, that would take hours with another platform. The reporting and analytics is very transparent, and easy to pass on to clients

It’s amazing that you can now run your own programmatic advertising campaigns without previous experience, in a self-service tool that is easy to use. Never seen anything like it. Saves us a lot of time, and the performance is higher than anything we tried before. We are now moving more of our clients on to Match2One’s platform.”

Iva Obrovac

Senior Performance

Marketing Specialist

404 Agency

Campaign Objectives

  • Geo:

    Croatia
  • Campaign period:

    Nov 10 - Dec 10
  • Category targeting:

    Open
  • Devices

    Desktop, Mobile
  • CPA Goal

    $170

Campaign Results

CPA Result

$5.54

3550%

CPA Goal exceeded by

$0.43

CPC

9,134

Clicks

789

Conversions

8,700,000

Impressions

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