Searching for an affordable programmatic advertising provider in the UK served
to be a difficult task for MotoDirect – a premier manufacturer and distributor
of motorcycle apparel and accessories. After reaching out abroad to Match2One,
their month-long campaign was both an economic solution and a marketing success,
driving an improvement in their CTR (Click Through Rate) by 76%.
MotoDirect has a number of retail outlets but is predominantly a distribution
company that manufactures motorcycle clothing. The company has established itself
as the UK’s premier manufacturer and distributer of motorcycle clothing, helmets
and accessories for both road users and professional racers.
MotoDirect had previously been engaged with media agencies that had performed well,
but had a feeling the agencies took a large cut for services they could perform themselves.
“In the UK there are multiple agencies that offer programmatic buying, but they’re
all really expensive. The one that is popular is a London agency that charges £800
a month management fee and then charge for impressions at £18 per 1000 impressions
and this was the only experience we’ve had with programmatic.” – MotoDirect
They approached Match2One with an interest to manage their campaigns through a
self-service platform. Their aim; reach an intended audience interested in motorcycle
accessories and clothing audience – at a reasonable price, and drive as many clicks
as possible to MotoDirect ‘s website.
The campaign Match2One launched exceeded MotoDirect’s expectations immensely.
They used the platform to create awareness for their inhouse brands as well as to push
the brands they distribute. On top of that, they were able to drive sales to their retail outlets.