Epiroc (formerly Atlas Copco) – Mining Company, Sweden & Global

When Atlas Copco diverged their mining and civil engineering department into Epiroc, the new branding required a marketing solution that would uphold the company’s legacy and propel its reach to the largest audience possible. Enter Match2One, and in under 90 days Epiroc’s advertisements had received thousands of clicks and almost 2 million impressions.

About

Founded in 1873, Epiroc – previously Atlas Copco, is a global leader and productivity partner for the mining, infrastructure and natural resources industries. For 145 years, the company has prided itself on being dedicated to delivering world-class industrial solutions and prioritising customer satisfaction every step of the way.

With cutting-edge technology, they develop and produce innovative drill rigs, rock excavation, and construction equipment. Epiroc is built upon a collective of passionate individuals, and currently supports and collaborates with customers in more than 150 countries.

Challenge

The name change brought with it the primary challenge of establishing the same brand identity and reputation Atlas Copco currently holds in the market. Sales were affected and all stakeholder relations and promotional material needed to be updated. With this update, Epiroc were seeking to switch their marketing efforts from traditional B2B (Business to Business) methods to digital H2H (Human to Human) marketing, and were interested in trying a programmatic solution for the first time. Their goals were to increase brand awareness and scope, whilst emphasise that the only thing changing about the company was the name –  all business operations and products would remain the same.

In addition to these goals, Epiroc also sought to modernise, reactivate their well-established products and sharpen their competitive edge.

Results

Almost 2 million targeted impressions later, and Epiroc’s name is now well and truly out there! In under three months, Match2One helped Epiroc curate and share some real display ad masterpieces – generating thousands of clicks and quickly growing their brand awareness.

“Match2One’s platform has helped us get exposure on channels where we haven’t been present before. The campaign has created a strong buzz in the industry and we’ve received very positive feedback from our target audience.”

“Once the content was in place it was very quick to begin advertising. The support from Match2One in getting started with programmatic has been enormous.”

 

Marcus Blomqvist 

Digital Marketing Manager

Epiroc

Campaign Objectives

  • Daily budget:

    $45
  • Geo:

    Sweden
  • Campaign period:

    Feb 25 - Present
  • Category targeting:

    Autos & Vehicles, Business & Industry, News
  • Devices

    Desktop, Tablet, Mobile
  • Reach Goal (Impressions)

    600,000

Campaign Results

Reach Result (Impressions)

1,884,000

214%

Goal for reach exceeded by

$1.56

CPC (from $3 goal)

134

Conversions

$16.50

CPA

$1.12

CPM

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