For a long time, 404 Agency had trialled display campaigns with some of the largest adtech providers in programmatic. However, they encountered recurring issues with transparency and lack of reporting. They turned to Match2One to launch a display campaign for one of their clients – a leading Croatian online footwear retailer. The main goals were to increase transactions and revenue. After the month-long campaign, the results were astronomical.

About

404 Agency is the leading digital performance marketing agency in Croatia. Working mainly with e-commerce clients, their focus in display advertising is to maximise their measurable performance and ROI (Return On Investment). Their client is one of the leading online footwear retailers in Croatia. Focusing on sneakers with a target audience of people between 16-35, both male and female.

Challenge

404 Agency had tested many of the largest ad-tech platforms, but had struggled with a lack of transparency in reporting and very complex processes to launch campaigns. Their client wanted a campaign that focused on increasing transactions and revenue, tracking main performance KPIs such as CPA (Cost-per-Acquisition) and CPC (Cost-per-Click). They wanted to target new customers whilst also promote their winter collection of waterproof footwear.

Results

With Match2One’s simple and quick campaign launch process, they released a Prospecting campaign that was optimised for conversions – with a CPA-goal of $170. This figure was elevated by 404 to give themselves a growth buffer and allow the campaign to reach optimisation phase faster. After a quick learning period, Match2One’s AI, Quantum Stream, dramatically improved the CPA in just a few days. Meanwhile, 404 Agency had full control and reporting transparency. They were able to assign campaign manager logins to specific clients, and got an eagle-eye overview of all their campaigns and clients.