404

Croatia

3550% CPA goal exceeded

404 – Leading Media Agency, Croatia

People from 404

For a long time, 404 Agency had trialled display campaigns with some of the largest adtech providers in programmatic. However, they encountered recurring issues with transparency and lack of reporting. They turned to Match2One to launch a display campaign for one of their clients – a leading Croatian online footwear retailer. The main goals were to increase transactions and revenue. After the month-long campaign, the results were astronomical.

About

404 Agency is the leading digital performance marketing agency in Croatia. Working mainly with e-commerce clients, their focus in display advertising is to maximise their measurable performance and ROI (Return On Investment). Their client is one of the leading online footwear retailers in Croatia. Focusing on sneakers with a target audience of people between 16-35, both male and female.

Challenge

404 Agency had tested many of the largest ad-tech platforms, but had struggled with a lack of transparency in reporting and very complex processes to launch campaigns. Their client wanted a campaign that focused on increasing transactions and revenue, tracking main performance KPIs such as CPA (Cost-per-Acquisition) and CPC (Cost-per-Click). They wanted to target new customers whilst also promote their winter collection of waterproof footwear.

Results

With Match2One’s simple and quick campaign launch process, they released a Prospecting campaign that was optimised for conversions – with a CPA-goal of $170. This figure was elevated by 404 to give themselves a growth buffer and allow the campaign to reach optimisation phase faster. After a quick learning period, Match2One’s AI, Quantum Stream, dramatically improved the CPA in just a few days. Meanwhile, 404 Agency had full control and reporting transparency. They were able to assign campaign manager logins to specific clients, and got an eagle-eye overview of all their campaigns and clients.

Iva from 404

“It’s extremely easy to run campaigns, and less time-consuming than other solutions. You can set up and launch a new campaign in a few minutes, that would take hours with another platform. The reporting and analytics is very transparent, and easy to pass on to clients.

It’s amazing that you can now run your own programmatic advertising campaigns without previous experience, in a self-service tool that is easy to use. Never seen anything like it. Saves us a lot of time, and the performance is higher than anything we tried before. We are now moving more of our clients on to Match2One’s platform.”

- Iva Obrovac, Senior Performance Marketing Specialist

Campaign Objectives

Campaign Objectives

Geo

Geo

Croatia

Period

Campaign Period

1 month

Devices

Devices

Desktop, Mobile

Campaign Results

Campaign Results

3550%

CPA goal exceeded

$0.43

CPC

9,132

Clicks

789

Conversions

8,700,000

Impressions

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