Searching for an affordable programmatic advertising provider in the UK served to be a difficult task for MotoDirect – a premier manufacturer and distributor of motorcycle apparel and accessories. After reaching out abroad to Match2One, their month-long campaign was both an economic solution and a marketing success, driving an improvement in their CTR (Click Through Rate) by 76%.
MotoDirect has a number of retail outlets but is predominantly a distribution company that manufactures motorcycle clothing. The company has established itself as the UK’s premier manufacturer and distributer of motorcycle clothing, helmets and accessories for both road users and professional racers.
MotoDirect had previously been engaged with media agencies that had performed well, but had a feeling the agencies took a large cut for services they could perform themselves.
“In the UK there are multiple agencies that offer programmatic buying, but they’re all really expensive. The one that is popular is a London agency that charges £800 a month management fee and then charge for impressions at £18 per 1000 impressions and this was the only experience we’ve had with programmatic.” – MotoDirect
They approached Match2One with an interest to manage their campaigns through a self-service platform. Their aim; reach an intended audience interested in motorcycle accessories and clothing audience – at a reasonable price, and drive as many clicks as possible to MotoDirect's website.
The campaign Match2One launched exceeded MotoDirect’s expectations immensely. They used the platform to create awareness for their inhouse brands as well as to push the brands they distribute. On top of that, they were able to drive sales to their retail outlets.