CTR
0.176
+76%
CPC
$0.61
-39%
CPM
$1.08
-463%

Customer Stories

Moto-Direct Ltd

"MotoDirect are predominantly a distribution company that manufactures motorcycle clothing but we also have a number of retail outlets as well. We use the platform to create brand awareness for the brands we own and manufacture as well as pushing the brands we distribute and then on top of that we drive sales to our retail outlets that we have."

Moto-Direct-profile-quote-web.png

“We normally pay $5,000 for what Match2One delivered with $450 – Amazing!”

The Story

“In the UK there are multiple agencies that offer programmatic buying, but they’re all really expensive. The one that is popular is a London agency that charges £800 a month management fee and then charge for impressions at £18 per 1000 impressions and this was the only experience we’ve had with programmatic.”

“The savings we get compared to using an external company are massive and the system is easy to use.

The system works on a commission % with no signup fees, and the way we saw it is we had nothing to lose. If it worked then great, if it didn’t then we weren’t tied in to any management fee or overpriced campaign that we were going to be invoiced for.

We could see all the stats, what it was costing, where it was being placed, etc. Full transparency.

The issue we had, which is probably similar to what you’re thinking now is that it seems too good to be true in what they offer. But it really is that good.”

The Campaign

Target audience:

An audience interested in Motorcycle accessories & clothing.

Client Challenge:

Moto-Direct approached MatchOne with an interest to manage their campaigns themselves. They had previously been engaged with media agencies that had performed well, but had a feeling the agencies took a large cut for services they could perform themselves! And right they were.

Goal:

Reach the intended audience at a reasonable price, and drive as many clicks as possible to Moto-Direct's website. The campaign exceeded their expectations by an abundance!

Objective:

  • CTR: 0.1%
  • CPC: $1
  • CPM: $5

Results:

  • CTR: 0.176% (+76%)
  • CPC: $0.61 (-39%)
  • CPM: $1.08 (-463%)

Strategy:

moto-direct-strategy-diagram.png
Prospecting: 80%
Retargeting: 20%
Budget: $450
Geo: UK
Campaign Period:  28 days

Website Category Targeting:

Sports Bicycles Fitness
Men’s Health Health  

Implementation Setup of campaign

Device Targeting:

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Creative formats: JPEG

320x250 728x90 160x600 120x600 468x60

Moto-Direct launched 8 more campaigns after the trial.