How-to: GDPR Compliance for Advertisers
On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable, bringing with it significant changes and forcing advertisers to re-educate themselves on all things personal data related. The GDPR will signify a seismic shift of the control of data ownership – back to their original owners. Each and every one of EU’s […]
8 Keys to Landing Page Success
The creation of effective landing pages is an important part of any successful digital marketing strategy. Imagine that you have prepared your ad campaign with smart programmatic optimisation, you have created the best „copy“ for your ad, you have defined a budget, your sales team is ready to receive all the records but … things […]
Top 7 Disruptive Advertising Trends 2018
UPDATE: This article talks about 2018. For the most recent marketing trends, check out the post about Top Marketing Trends for 2019. As we’ve now well and truly kicked off the new year, it’s essential to look forward and examine what trends will arise in the advertising space during 2018. Some of these trends have been […]
Holiday Guide: 6 Tips to Lift Your Christmas Ad Campaign Results
The online world has taking retail by storm this holiday season. If it isn’t obvious by watching online giants like Amazon dominate the E-commerce space, it’s clear as day by looking at the 2016 Black Friday shopping numbers. For the first time ever, more people shopped online than in a store during Black Friday in […]
How to Boost Black Friday & Cyber Weekend Sales with Programmatic Advertising 2017
Black Friday and Cyber Monday (24-27th of November) is the biggest shopping weekend of the year, with last year’s Black Friday sales reaching $3.45 billion alone. Marking the start of the Christmas shopping period exactly one month before Christmas eve, companies offer great discounts and shoppers hunt for the best deals. This article will give […]
Post Click vs Post View Conversions: Getting the Whole Picture
Many online advertisers today only focus on direct conversions (last click / post click). This ignores the fundamentals of advertising, and is not long or medium term thinking. Even though its understandably convenient and simple for brands to be focused on simple results (last click conversions), advertisers are limiting their access to valuable information about […]