[Infographic] Programmatic vs. Traditional Media Buying 2021
So, you’ve heard of programmatic advertising, but what’s the difference compared to traditional display advertising? Great question! This guide will give you all the information you need to master this topic. We’ll cover each section separately first, but if you want to see the full infographic – have a look at the bottom of the […]
Top 10 Banner Sizes by Region
When you’re planing to run a programmatic display campaign, it’s important to know what the most popular and effective banner sizes are. This is a critical component in running a programmatic campaign, and will determine the campaign reach, and what inventory you can access. Display-banner dimensions are controlled by pubslishers, and the inventory or ad-slots they […]
[GUIDE] Programmatic for Small and Medium Businesses 2019
Programmatic advertising is one of the fastest growing segments of digital advertising – thanks to its efficiency, flexibility, and scalability. In short, programmatic advertising allows businesses of any size to compete on a level that was previously reserved for major corporations with massive budgets. Want to find out how? Keep reading! Where does programmatic fit […]