The Match2One Blog

WTF is Google Topics?

Google’s targeting solution, FLoC, will be replaced by Google Topics. In this article, we'll cover the differences and what it means for advertisers.

The Top 6 Digital Marketing Trends of 2022

How can you benefit from the latest trends in programmatic advertising? Here are the 2022 innovations in programmatic ad formats and strategies and how you can be a winner by the end of the year.

Digital marketing post third-party cookies. Here’s is what you need to know.

How will the removal of 3rd party cookies affect digital advertising? This article explores the future solutions that benefit advertisers while at the same time increasing user privacy.

6 Ways to Spy On Your Competitor’s Ads

These are the hacks experts use to spy on the competition and create banners and display ads that make your conversions skyrocket.

The Programmatic Platform for Modern Marketers

Get to know the ins and outs of Match2One's platform and how to cost-efficiently maximise your campaigns.

What is Return On Ad Spend (ROAS)? The ultimate 2022 guide.

ROAS gives you insight to if your campaigns are generating revenue. Learn all about how to apply ROAS in your programmatic campaigns here.