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With many marketers concerned about the removal of third-party cookies, Match2One is launching the Universal Pixel, making the transition into a cookieless future seamless without sacrificing performance. Find out how in this blog post!
With many marketers concerned about the removal of third-party cookies, Match2One is launching the Universal Pixel, making the transition into a cookieless future seamless without sacrificing performance. Find out how in this blog post!
1. Create a First-Party and Second-Party Data Plan Sharpen Your Attribution Model Invest in Privacy-Compliant Targeting Explore and Test New Targeting Methods Conclusion
Social distancing has changed the way consumers behave and this holiday shopping season will definitely be unique. In this article we shed light on how e-commerce brands should adapt to the 2020 holiday shopping season.
Many see the light at the end of the tunnel. But the coronavirus is far from over. The pandemic has affected all businesses – and marketers need to adapt their digital marketing strategy. Physical events such as business conferences, sporting events, and concerts have been cancelled and businesses have needed
Google shopping is a rising trend in retail marketing that is hard to ignore. In fact, in 2018, Shopping ads made up 76.4% of all retail search ad spend in the U.S. These ads generate 65% of online retail clicks On average, shopping ads generate 18% higher revenue per click
