{"id":1996,"date":"2018-12-05T16:28:03","date_gmt":"2018-12-05T15:28:03","guid":{"rendered":"https:\/\/m2odev.wpengine.com\/?p=1996"},"modified":"2025-06-30T11:45:22","modified_gmt":"2025-06-30T09:45:22","slug":"standard-banner-sizes","status":"publish","type":"post","link":"https:\/\/www.match2one.com\/de\/standard-banner-sizes\/","title":{"rendered":"Banner Sizes: The Must-Have Banners for 2023"},"content":{"rendered":"\n

One of the most important things to consider when creating banners for Display Advertising<\/a> is which sizes to use. The banner size can have a major effect on how ads perform – and the right choice can in fact boost your marketing results.<\/p>\n\n\n\n

To help you out we\u2019ve collected data from 4.8 billion ad impressions on millions of sites<\/strong> to bring you the most up-to-date statistics on banner usage.<\/p>\n\n\n\n

If you want to know which banners are the most commonly used across the web, this guide is for you.<\/p>\n\n\n\n

Do you need advice on how to create banners that convert? Book a demo for a free consultation session on how you create banners that boost campaigns!<\/strong><\/p>\n\n\n\n

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The top Banner Sizes sorted by how frequently they’re used<\/figcaption><\/figure>\n\n\n\n

In Match2One’s Creative Studio<\/a> you can build your own animated banners for programmatic campaigns in minutes.<\/strong><\/p>\n\n\n\n

Common Web Banner Sizes<\/h2>\n\n\n\n

The Interactive Advertising Bureau (IAB) has created standardized guidelines on banner sizes<\/a>, which work across all advertising networks, including the Google Display Network (GDN).<\/p>\n\n\n\n

If you want to learn more about the different sizes and how common they are, you will find the 15 most important formats in a handy chart below – together with how common they are, to make it easier for you to plan your campaign.<\/p>\n\n\n\n

You will also find a specific section for mobile ads below the first table.<\/p>\n\n\n\n

Standard Banner Sizes<\/h3>\n\n\n\n
Size (Px)<\/td>Name<\/td>Global Frequency<\/td>Weight<\/td>Example<\/td><\/tr>
300×250<\/td>Medium Rectangle<\/td>40%<\/td>< 150kb<\/td>
\"300x250_banner\"<\/figure><\/td><\/tr>
728×90<\/td>Leaderboard<\/td>25%<\/td>< 150kb<\/td>
\"728x90_banner\"<\/figure><\/td><\/tr>
160×600<\/td>Wide Skyscraper<\/td>12%<\/td>< 150kb<\/td>
\"160x600_banner\"<\/figure><\/td><\/tr>
300×600<\/td>Half Page<\/td>5%<\/td>< 150kb<\/td>
\"300x600_baner\"<\/figure><\/td><\/tr>
970×250<\/td>Billboard<\/td>1%<\/td>< 150kb<\/td>
\"970x250_banner\"<\/figure><\/td><\/tr>
336×280<\/td>Large Rectangle<\/td><1%<\/td>< 150kb<\/td>
\"336x280_banner\"<\/figure><\/td><\/tr>
468×60<\/td>Banner<\/td><1%<\/td>< 150kb<\/td>
\"468x60_banner\"<\/figure><\/td><\/tr>
234×60<\/td>Half Banner<\/td><1%<\/td>< 150kb<\/td>
\"234x60_banner\"<\/figure><\/td><\/tr>
120×600<\/td>Skyscraper<\/td><1%<\/td>< 150kb<\/td>
\"120x600_banner\"<\/figure><\/td><\/tr>
120×240<\/td>Vertical Banner<\/td><1%<\/td>< 150kb<\/td>
\"120x240_banner\"<\/figure><\/td><\/tr>
300×1050<\/td>Portrait<\/td><1%<\/td>< 150kb<\/td>
\"300x1050_banner\"<\/figure><\/td><\/tr>
970×90<\/td>Large Leaderboard<\/td><1%<\/td>< 150kb<\/td>
\"970x90_banner\"<\/figure><\/td><\/tr>
250×250<\/td>Square<\/td><1%<\/td>< 150kb<\/td>
\"250x250_banner\"<\/figure><\/td><\/tr>
200×200<\/td>Small Square<\/td><1%<\/td>< 150kb<\/td>
\"200x200_banner\"<\/figure><\/td><\/tr>
180×150<\/td>Small Rectangle<\/td><1%<\/td>< 150kb<\/td>
\"180x150_banner\"<\/figure><\/td><\/tr>
125×125<\/td>Button<\/td><1%<\/td>< 150kb<\/td>
\"125x125_banner\"<\/figure><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Mobile ads have seen a major upswing in recent years. These are the different banner sizes that work well on mobile:<\/p>\n\n\n\n

Mobile Banner Sizes<\/span><\/span><\/h3>\n\n\n\n
Size (Px)<\/td>Name<\/td>Global Frequency<\/td>Weight<\/td>Example<\/td><\/tr>
320\u00d750<\/td>Mobile Leaderboard<\/td>12%<\/td>< 150kb<\/td>
\"320x50_banner\"<\/figure><\/td><\/tr>
320\u00d7320<\/td>Mobile Full Page Flex<\/td>1%<\/td><150kb<\/td>
\"320x320_banner\"<\/figure><\/td><\/tr>
320\u00d7100<\/td>Large Mobile Banner<\/td><1%<\/td>< 150kb<\/td>
\"320x100_banner\"<\/figure><\/td><\/tr>
250\u00d7250<\/td>Square<\/td><1%<\/td>< 150kb<\/td>
\"250x250_banner\"<\/figure><\/td><\/tr>
200\u00d7200<\/td>Small Square<\/td><1%<\/td>< 150kb<\/td>
\"200x200_banner\"<\/figure><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

As you can tell from this list there’s quite a few sizes to choose from when picking your ads – but the good news is that the absolute majority of impressions are made up of only 4 sizes! Read on to learn more about which banners to focus on in your display advertising.<\/p>\n\n\n\n

Which ad sizes are the most popular?<\/span><\/span><\/h2>\n\n\n\n

Our research shows that the different banner sizes are very unevenly distributed in their usage, with 4 variations dominating the digital advertising world.<\/strong><\/p>\n\n\n\n

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89% of all ad impressions are made up of these 4 sizes:<\/strong><\/p>\n