The Match2One Blog

Find inspiration and expert advice on how to get the most out of your digital advertising



What is Contextual Advertising: The Ultimate 2023 Guide

Contextual Advertising is a booming targeting method. But what is it and how can you make it rocket fuel your campaigns? This is the ultimate guide for marketers to learn the why, what, and how of Contextual Advertising.

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Programmatic amplifies and protects your eCommerce brand

How does programmatic amplify and protect your eCommerce brand? Read this article and find out.

E-commerce marketing

Why Programmatic Belongs in Your Ad Portfolio

What can programmatic advertising do for your e-commerce? Read this article and find out.

Black Week Predictions 2022

Så bygger du den perfekta onlinekampanjen under Black Week 

The revenue potential of e-commerce during Black Week is increasing as more consumers shop online. Learn how to maximize sales with this article!

post click conversion

Så mäter annonsörer framgång med programmatic år 2022

One of the most common methods in 2022 for measuring ad effectiveness online is the "post-view conversions" metric. Find out why with this article!


WTF is Google Topics?

Google’s targeting solution, FLoC, will be replaced by Google Topics. In this article, we'll cover the differences and what it means for advertisers.