Die Kinderrechtsorganisation Barnfonden brauchte eine kosteneffizientere Lösung für hohe Reichweite und Konversionen.
Mit der Beratung und der intelligenten Ad-plattform von Match2One hat Barnfonden eine klare Strategie entwickelt und kann kosteneffizient die Markenbekanntheit steigern und neue Spender gewinnen.
„We had previously worked with broader advertising on TV and with direct advertising, but did not get the results we hoped for“, says Susanne Melms, Acquisition Manager at Barnfonden.
Barnfonden needed a cost-effective solution for reach and conversions. This led to the collaboration with Match2One.
Display campaigns had previously been run ad-hoc without a long-term plan. With Match2One’s help and guidance, there is now a clear strategy to cost-effectively increase brand awareness and attract new donors.
„We sat down and developed a new strategy together with Match2One, and immediately noticed that we received incredibly professional and relevant help to reach more people in the right way. Since launching our first campaign with Match2One it has been an incredible journey! One thing that distinguishes Match2One is the smart platform and incredibly professional support. When our campaigns were not performing according to our goals our success manager paused the campaign, optimized the strategy and started it again. All without it costing us a penny extra. This shows the level of service they hold!“ Susanne continues.
Barnfonden’s main focus has been to get more monthly donors.
Something that turned out to be a challenge while at the same time also needing to build brand awareness. Branding through, for example, social media, television, PR and radio has also been part of the market mix.
But they had needed to broaden their marketing, which Match2One has now been helpful with.
Since day one, Match2One has developed a tailor-made marketing funnel for programmatic display campaigns. As part of the strategy, Match2One assisted with creating banner and native ads to explain Barnfonden’s main message adapted to the funnel; Who are we? What do we do? How can you make a difference?
„Our specialist Camilla at Match2One is my extended arm. Without her and the team’s help, we would never have been able to do this! I have received both strategic and operational support. Which has been very important„, concludes Susanne Melms.
Do you also want to get a good service and increase your conversion with the help of smart programmatic advertising campaigns?
Match2One is just a call or email away – contact us for a free demo.
One thing that distinguishes Match2One is the smart platform and incredibly professional support. When our campaigns were not performing according to our goals our success manager paused the campaign, optimized the strategy and started it again. All without it costing us a penny extra. It shows the level of service they hold!
Summer 2021 - present
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