Das Ziel der Marginalen Bank ist es, den finanziellen Alltag der Menschen zu vereinfachen und den bestmöglichen Service zu bieten.
Durch genaues Targeting und eine intelligente Kampagnenstruktur konnte Match2One der Marginalen Bank zu einer hohen Präsenz in der Zielgruppe verhelfen. Zwei Jahre nach der Zusammenarbeit ist die Marginalen Bank immer noch zufrieden mit der Partnerschaft und den positiven Ergebnissen der Kampagne.
Since the launch of Marginalen Bank in 2010, the vision has been to look beyond just numbers. Marginalen Bank’s purpose is to simplify people’s financial everyday life and provide the best possible service with transparent customer service.
“We are agile in developing new services and functions that our customers have requested. This is how we stand out in an industry that is quite slow-moving”, says Haris Serhatlic, Head of Marketing Department at Marginalen Bank.
The company continues to add value and follow customers‘ changed behavior. Adding value is also important for Marginalen’s marketing. This is one of the reasons why Marginalen Bank chose to use Match2One’s platform.
2021 was all about reaching the right audience with the right message. The highly structured “always-on” strategy will continue in 2022 in social channels, SEM, and programmatic. Where the latter has grown to be one of the favorites:
„With Match2One, we have seen incredible accuracy. We can rely on that ads are shown to the right audience, with the right message. Programmatic campaigns enable extremely high accuracy on a scale that can be compared with more expensive alternatives. What’s great is that with Match2One, all of this is on platform with fantastic user-friendliness“, says Haris Serhatlic, Head of Marketing Department at Marginalen Bank.
You can go a long way with an easy-to-use campaign platform matched with high-level service.
Match2One’s support led to Marginalen Bank’s smart campaign structure and a high presence within the target audience. And now – over two years into the collaboration – Marginalen Bank is still satisfied with good results:
„I would recommend Match2One every day of the week. Since day one, we’ve had a close relationship with our success manager. We have a real dream team! And we would not have continued unless the results were positive“, Haris concludes.
Do you need to reach more people in your target group with your digital advertising? Have a chat with Match2One and learn more about programmatic!
With Match2One, we have seen incredible accuracy. I would recommend Match2One every day of the week. What’s great about the platform is the fantastic user-friendliness. And we would of course not have continued unless we were seeing positive results.
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