When affiliate dependency meets programmatic innovation, transformation follows. For WinBet, partnering with Match2One revolutionized their marketing approach in the competitive iGaming landscape. What started as a search for channel diversification quickly evolved into a strategic advantage — Match2One’s platform delivered immediate CPA improvements while providing unprecedented transparency into publisher performance. With exclusive cookieless tracking capabilities that other DSPs couldn’t offer, and a support team that transforms automated reports into strategic insights, WinBet discovered that programmatic isn’t just an acquisition tool – it’s the key to player retention and marketing equilibrium in an industry where balance is the foundation to success.
WinBet found in Match2One not just a platform but a strategic partner. ““Unlike other platforms, with Match2One I don’t feel like I have to do everything myself. I get strategic advice and not just automated reports,“ says Borislav Shishkov, Affiliate Manager at WinBet. This hands-on approach included educating the WinBet team on campaign optimization.
From the beginning of the partnership, WinBet saw significant improvements in CPA metrics. Match2One’s results-driven platform was crucial to WinBet diversifying its acquisition channels beyond affiliate marketing, creating a more balanced marketing strategy.
Among the many DSPs that WinBet works with, Match2One stands out as the only platform to implement a cokieless tracking solution. The platform’s transparency provides WInBet with visibility into where ads are served and which publishers drive conversations, enabling more informed optimization decisions.
Affiliate marketing is the go-to strategy in iGaming for player acquisition. But WinBet sought to diversify its marketing mix while maintaining strong performance metrics. The challenge was finding a programmatic solution that could complement — not replace — their affiliate marketing efforts while providing the transparency and results they needed.
Shishkov explains their situation, “Affiliate is big for us, but programmatic gives us balance. It makes sure we’re not too dependent on one channel.“
WinBet was looking for a programmatic partner that could:
„We use around 15 DSPs,“ says Shishkov, highlighting the competitive landscape of programmatic solutions in iGaming. Finding a platform that stood out required more than just standard features — it demanded innovation, service, and results.
Match2One’s approach resonated with WinBet from the start.“The onboarding was smooth. Match2One has a very proactive team,“ Shishkov recalls. „I gained trust in Amar and Charlotta immediately.“
This foundation of trust enabled a collaborative strategy that included:
Shishkov particularly values Match2One’s educational approach: „They actually take the time to educate me and my team on how we together make my campaigns perform.“
The partnership with Match2One delivered immediate and sustained results:
In a crowded field of programmatic platforms, Match2One sets itself apart. „Match2One is a very performance-focused platform. Competitive and result-driven,“ notes Shishkov. „We use around 15 DSPs and Match2One is the only one that helped me implement a cookieless tracking solution.“
All DSPs offer some reporting, but WinBet found additional value from Match2One’s transparency. “Other platforms just show me numbers. Match2One shows me where my ads are being served and which publishers‘ conversions are coming from. The transparency is amazing,“ Shishkov emphasizes.
This visibility empowers WinBet to make more informed decisions about their programmatic investments and optimize their overall marketing strategy.
As the iGaming industry continues to evolve, WinBet sees programmatic advertising as an essential complement to affiliate marketing. Shishkov offers this advice to other sports books: „Think about retention, do not just use programmatic as an acquisition channel. Use retargeting to keep players updated with promos and news.“
When asked if he would recommend Match2One to other iGaming companies, Shishkov’s answer is straightforward: „Yes. Match2One combines a great team with a great platform, and that combination really works well for us.“
For WinBet, Match2One has proven to be more than another DSP — it’s a strategic partner that helps them achieve balance in their marketing mix while delivering the performance and transparency they need to thrive.
„Unlike other platforms, with Match2One I don’t feel like I have to do everything myself. I get strategic advice and not just automated reports. They actually take the time to educate me and my team on how we together make my campaigns perform“
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