Simplicity is key: how to craft effective ads that cuts through the noise

Januar 11, 2023


Tired of lackluster marketing campaigns that just aren’t cutting it? Ready to take things to the next level with paid advertising? Believe it or not, you can reach much better results with the same budget just by having star banners for your campaigns. 

Banner ads are the ultimate image-based ads that you can display on a variety of websites through programmatic advertising. This grew to one of the most common channels in 2022 to drive traffic to your website. 

But what makes banner ads truly successful? Well, we’re here to spill the beans and give you the lowdown on how to craft banner ads that will take your marketing strategy to new heights.


So let’s get started!

Keep it simple 

The first step to ensure that your ad copy is effective is to keep it simple. Avoid using jargon or industry-specific terms that may not be familiar to your audience. Instead, focus on highlighting the benefits of your product or service in a clear and concise manner. This will help your message resonate with your target audience and increase the likelihood of conversion.

Make your ads compelling

 In addition to being simple, your ad copy should also be compelling. Use strong, actionable language and include a call to action that encourages potential customers to take the next step, whether it be visiting your website, signing up for a newsletter, or making a purchase.

Get more customers with effective ads in 2023

Let’s dive deeper into specific techniques such as targeting specific demographics, using different types of media, and additional tips that can help you reach more potential customers and grow your business even further.

By following the advice in this article, you’ll be able to supplement your already successful efforts to expand your customer base.

  1. Target the right audience: Use data to target specific demographics, interests, and behaviors to ensure that your ads are being seen by the right people at the right time. Use that data to make your ads as relevant as possible.
  2. Test different versions: Experiment with different ad copy, design, and targeting strategies to see what works best for your business. Remember, an effective ad can always be beat by an even better one!

  3. A killer landing page: The landing page is often something overlooked when measuring performance of ad campaigns. Make sure your ad leads to a landing page that is relevant, easy to navigate and has a clear call to action. This will help to increase conversion rates and boost sales. 
  4. Keep track of performance: An ad campaign without tracking might as well be thrown in the garbage. Use analytics to track the performance of your ad campaigns and make adjustments needed. 

  5. Stay up to date: Always have the perspective of your customer and ask yourself, „would I be interested in this?“. Keep an eye on trends, new products, and best practices to ensure that your ad copy is current and relevant. 

How programmatic advertising helps

Another way to create effective ad copy is through the use of programmatic advertising. This form of advertising uses algorithms to target specific audiences and adjust ad campaigns in real-time based on performance data. By using data to target specific demographics, interests, and behaviors, you can ensure that your ads are being seen by the right people at the right time.

Optimize and stay up to date

To further optimize your ad copy for effectiveness, you can use social media platforms to help. Try for example searching for popular banner design in Pintrest.

Or why not simply read our most popular blog post: The Must-Have Banners for 2023

Quite a few banners to use for inspiration.


Gaining more traction on paid ad campaigns become a crucial part of a marketing strategy during a time of financial uncertainty. Many marketers will be forced to being more strict in stopping paid ads that aren’t delivering results.

By optimizing your campaigns and getting higher ROAS for the same budget, you’ll be able to keep spending more money on marketing and grow sales.

Overall, effective ad copy is a crucial component of a successful marketing campaign. By following these tips and using data-driven strategies, you can create ads that cut through the noise and drive real results for your business. 

Achieve more with AI powered display advertising
Jonathan Olsson

Jonathan Olsson

Head of Marketing

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