4 Ways You Can Prepare for Google’s 2024 cookie deprecation
1. Create a First-Party and Second-Party Data Plan Sharpen Your Attribution Model Invest in Privacy-Compliant Targeting Explore and Test New Targeting Methods Conclusion
Simplicity is key: how to craft effective ads that cuts through the noise
As marketing budgets get tighter, you need to be more effective with your paid ads. Target demographics, use various media types, and follow our effective ad copy tips to maximize your marketing spend in 2023 with this article.
How to Build a Perfect Online Black Week Campaign (2022)
The increasing e-commerce trend continues in 2022, with some predicting that e-commerce might account for over $1 trillion in revenue by the end of the year. With such impressive growth, e-commerce may account for over 20% of global retail sales. Read more about how e-commerce businesses can maximize sales in this article!
What is Programmatic Advertising? The 2024 Guide
The numbers don’t lie. A report published in April of 2022, stated that the Programmatic Ad Market was worth $136 billion in 2021, making up about 90% of all digital display marketing. So why do advertisers increasingly turn to programmatic for their display campaigns, and what is it really? Briefly put, programmatic advertising is a […]
Banner Sizes: The Must-Have Banners for 2023
One of the most important things to consider when creating banners for Display Advertising is which sizes to use. The banner size can have a major effect on how ads perform – and the right choice can in fact boost your marketing results. To help you out we’ve collected data from 4.8 billion ad impressions […]