Haypp Group – Growth By Partnership

Haypp Group is a young company with high year-on-year growth. The growth goals are continuously high, but one challenge is the marketing opportunities within each market. Search channels have been the primary digital marketing channel for Haypp Group since Instagram and Facebook have strict policies when marketing nicotine products.  ”We reached a limit to what we […]

Google will be removing Third-Party Cookies – This is how it affects digital marketers

Are you looking for answers after Google’s announcement to remove third-party cookies? You’re not alone. On March 3rd 2021, Google announced it will not build alternate tracking identifiers with similar cross-site tracking abilities after phasing out third-party cookies. This change will be made by Google in late 2023. While this announcement may not have come […]

SSF – Cost-Efficient Reach, Accurate Targeting

Working with public security since 1934, SSF has a goal to prevent crime and create a safe society. Traditionally focusing on physical crime and fraud, SSF needed to move its activities to the digital arena. That’s why SSF launched “Säkerhetskollen” (the Security Check) at www.säkerhetskollen.se. When launching the online safety initiative, SSF turned to Match2One […]

How Returhuset’s Branding Campaign Resulted in New Customers

Swedish “re-commerce”, Returhuset, wanted to increase brand awareness and chose to work with programmatic advertising. The result was cost-efficient reach, new customers and an increase in sales. About Mass production of products has a large environmental footprint and wear & tear consumption habits means that many new products are quickly thrown out. Returhuset, a subsidiary […]