The War on Buy-Side Ad Fraud
Match2One envisions an advertising ecosystem where online consumers are shown highly relevant ads in a safe and fraud-less environment. Together with our partners we are dedicated to providing a high level of standards for our customers and publisher partners, whilst ensuring online consumer safety. Ad fraud comes in many shapes and sizes. The ad industry […]
Introducing the Campaign Generator
Campaign Generator is a more efficient and automated way of creating new programmatic ad campaigns in a matter of minutes. Simply answer questions based on what type of business you have and what your advertising goals are, and the Campaign Generator will do the rest, creating an intelligent, high performance campaign for you. The intelligent AI […]
How-to: GDPR Compliance for Advertisers
On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable, bringing with it significant changes and forcing advertisers to re-educate themselves on all things personal data related. The GDPR will signify a seismic shift of the control of data ownership – back to their original owners. Each and every one of EU’s […]
8 Keys to Landing Page Success
The creation of effective landing pages is an important part of any successful digital marketing strategy. Imagine that you have prepared your ad campaign with smart programmatic optimisation, you have created the best ”copy” for your ad, you have defined a budget, your sales team is ready to receive all the records but … things […]
Top 7 Disruptive Advertising Trends 2018
UPDATE: This article talks about 2018. For the most recent marketing trends, check out the post about Top Marketing Trends for 2019. As we’ve now well and truly kicked off the new year, it’s essential to look forward and examine what trends will arise in the advertising space during 2018. Some of these trends have been […]
Holiday Guide: 6 Tips to Lift Your Christmas Ad Campaign Results
The online world has taking retail by storm this holiday season. If it isn’t obvious by watching online giants like Amazon dominate the E-commerce space, it’s clear as day by looking at the 2016 Black Friday shopping numbers. For the first time ever, more people shopped online than in a store during Black Friday in […]