Top 10 Banner Sizes by Region

Last updated on januari 8th, 2019

When you’re planing to run a programmatic display campaign, it’s important to know what the most popular and effective banner sizes are.

This is a critical component in running a programmatic campaign, and will determine the campaign reach, and what inventory you can access. Display-banner dimensions are controlled by pubslishers, and the inventory or ad-slots they make available on their site.

 

The 300×250 Medium Rectangle banner is by far the most popular and widespread across all markets. Followed by the runner up 320×50 Mobile Leaderboard and 728×90 Leaderboard in third place.

These top three display ad dimensions are a must have for any advertiser who wants to widen their campaign reach, and avoid missing out on showing ads to potential customers.

We have gathered the most popular banner sizes in Programmatic display advertising, both globally and by country:

Global – banner sizes

1. 300×250 (Medium Rectangle) – 33% of global inventory

 

2. 320×50 (Mobile Leaderboard) – 22% of global inventory

3. 728×90 (Leaderboard) – 14% of global inventory

4. 160×600 (wide skyscraper) – 4% of global inventory

5. 300×600 (Half page) – 4% of global inventory

6. 970×250 (Billboard) – 1% of global inventory

7. 336×280 (Large Rectangle) – 1% of global inventory

8. 320×480 (Mobile Interstitial) – 1% of global inventory

9. 360×50 (Mobile Banner) – 1% of global inventory

10. 320×100 (Mobile Billboard) – 1% of global inventory

Sweden – banner sizes

1. 300×250 (Medium Rectangle) – 29% of inventory

2. 320×50 (Mobile Leaderboard) – 17% of inventory

3. 728×90 (Leaderboard) – 10% of inventory

4. 320×320 (Panorama Mobile) – 6% of inventory

5. 160×600 (wide skyscraper) – 5% of inventory

6. 980×240 (Panorama) – 3% of inventory

7. 480×280 (Standard Video Banner) – 3% of inventory

8. 320×260 (Rectangle) – 2% of inventory

9. 300×600 (Half page) – 2% of inventory

10. 980×120 (Panorama) – 2% of inventory

 

United Kingdom (UK) – banner sizes

1. 300×250 (Medium Rectangle) – 35% of inventory

2. 320×50 (Mobile Leaderboard) – 19% of inventory

3. 728×90 (Leaderboard) – 18% of inventory

4. 160×600 (wide skyscraper) – 5% of inventory

5. 300×600 (Half page) – 5% of inventory

6. 970×250 (Billboard) – 3% of inventory

7. 468×60 (Not recommended due to low performance) – 1% of inventory

8. 120×600 (Skyscraper) – 1% of inventory

9. 320×480 (Mobile Interstitial) – 1% of inventory

10. 300×50 (Mobile Standard Banner) – 1% of inventory

 

Australia – banner sizes

1. 300×250 (Medium Rectangle) – 36% of inventory

2. 320×50 (Mobile Leaderboard) – 20% of inventory

3. 728×90 (Leaderboard) – 19% of inventory

4. 300×600 (Half page) – 5% of inventory

5. 160×600 (wide skyscraper) – 5% of inventory

6. 970×250 (Billboard) – 1% of inventory

7. 320×100 (Mobile Billboard) – 1% of inventory

8. 300×50 (Mobile Standard Banner) – 1% of inventory

9. 336×280 (Large Rectangle) – 1% of inventory

10. 970×90 (Super Leaderboard) – 1% of inventory

 

Banner sizes vary between countries and continents, and deciding which ads to run should be in every advertisers mind before launching a campaign in a specific market. We recommend at least 5 different ad sizes per campaign, with different variations to allow multi-variation testing.

We hope this helps!

Do you need info on other markets? Please comment below and we’ll help you.

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Ted Sahlstrom

Ted Sahlstrom

Match2One's Co-founder & CMO, digital marketing expert on a mission to democratise programmatic advertising technology.

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