As marketing budgets get tighter, you need to be more effective with your paid ads. Target demographics, use various media types, and follow our effective ad copy tips to maximize your marketing spend in 2023 with this article.
”Marks & Spencer spent most of World War II manufacturing ration clothing for the British public. No one remembers that these days, but during the heyday of M&S in the 60s and 70s it was a commonly known and widely admired fact. They were with us when the shit hit
One of the most crucial things to consider in the banner creation process for Display Advertising is which sizes to use. The banner size can have a major effect on how ads perform – and the right choice can in fact boost your ad effectiveness. To help you out we’ve
Many online advertisers today only focus on direct conversions (last click / post click). This ignores the fundamentals of advertising, and is not long or medium term thinking. Even though its understandably convenient and simple for brands to be focused on simple results (last click conversions), advertisers are limiting their
When you’re planing to run a programmatic display campaign, it’s important to know what the most popular and effective banner sizes are. This is a critical component in running a programmatic campaign, and will determine the campaign reach, and what inventory you can access. Display-banner dimensions are controlled by pubslishers, and
So, you’ve decided to run a display advertising campaign. Great! Problem is, you have no idea how to design your banner ads for the best results. This article will change that. All these banner design tips are tested by the leading advertisers in the world! In this article, we’ll look
