The Match2One Blog

Find inspiration and expert advice on how to get the most out of your digital advertising

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AI search traffic google

AI is Changing Organic Traffic. And iGaming Marketers Need to Pivot.

AI is changing organic traffic, and marketers who still rely on SEO are about to get wiped out. To survive, brands need to pivot fast, diversify beyond search, and use AI-driven programmatic to win back control of their user journey.
CPM Prices Blog_2025

2025 CPM Prices in Digital Marketing

Did you know CPM rates have increased by 2% to 10% since 2021 due to inflation? In this article we don't only offer insights, but also help you navigate rising costs, refine audience targeting, and optimize campaigns for better ROI. Read more about how inflation impacts CPM here!
Universal Pixel Blog_2025

Cookieless Programmatic Made Easy

With many marketers concerned about the removal of third-party cookies, Match2One is launching the Universal Pixel, making the transition into a cookieless future seamless without sacrificing performance. Find out how in this blog post!
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4 Ways You Can Prepare for Google’s 2024 cookie deprecation

How can you prepare for a new reality after Google's depreciation of third-party cookies? Read this article to get 4 ways you can prepare in 2024.
Contextual Advertising Blog2_2025

What is Contextual Advertising: The Ultimate 2024 Guide

Contextual Advertising is a booming targeting method. But what is it and how can you make it rocket fuel your campaigns? This is the ultimate guide for marketers to learn the why, what, and how of Contextual Advertising.
Amplify and Protect Blog_2025 v2

Programmatic amplifies and protects your eCommerce brand

How does programmatic amplify and protect your eCommerce brand? Read this article and find out.