The Match2One Blog

AI is Changing Organic Traffic. And iGaming Marketers Need to Pivot.

AI is changing organic traffic, and marketers who still rely on SEO are about to get wiped out. To survive, brands need to pivot fast, diversify beyond search, and use AI-driven programmatic to win back control of their user journey.

2025 CPM Prices in Digital Marketing

Did you know CPM rates have increased by 2% to 10% since 2021 due to inflation? In this article we don't only offer insights, but also help you navigate rising costs, refine audience targeting, and optimize campaigns for better ROI. Read more about how inflation impacts CPM here!

Cookieless Programmatic Made Easy

With many marketers concerned about the removal of third-party cookies, Match2One is launching the Universal Pixel, making the transition into a cookieless future seamless without sacrificing performance. Find out how in this blog post!

4 Ways You Can Prepare for Google’s 2024 cookie deprecation

How can you prepare for a new reality after Google's depreciation of third-party cookies? Read this article to get 4 ways you can prepare in 2024.

This holiday season will be setting historic records

Social distancing has changed the way consumers behave and this holiday shopping season will definitely be unique. In this article we shed light on how e-commerce brands should adapt to the 2020 holiday shopping season.

Digital Marketing in the Age of the Coronavirus

The new coronavirus is impacting industries all around the world. This is how marketers are affected and how you should react to these new circumstances.