Positive ROAS. Zero Black Boxes.
The functional food and beverage market runs on bold claims and, at times, murky ingredients. Mitra9 built its brand on the opposite: transparency, consistency, and products people can trust.
Founded in 2020 by brothers Anthony and Dallas Vasquez, the Texas-based functional botanical company set out to professionalize a space that had long been defined by hype over substance.
It worked. Mitra9 grew steadily across DTC, Amazon, and retail, not by shouting the loudest, but by earning repeat customers through quality and honest messaging.
As the brand matured, a new challenge emerged: how do you scale a brand built on integrity without losing control of how and where it shows up?
The Challenge: Too Much Noise, Not Enough Reach
Paid social and search had been good to Mitra9 early on.
But as they scaled, those channels grew more expensive and more crowded. CPMs crept up, competition intensified, and the return on incremental spend started to flatten. They needed a channel that could extend their reach to the right audiences without compromising brand safety or transparency in reporting.
Managed programmatic solutions were on the table, but they came with a problem Mitra9 couldn’t get past: the black box.
No visibility into where ads were running, no real control over targeting and no way to know if their brand was appearing next to content that aligned with their values. For a company that puts transparency on its label, that wasn’t good enough.
The Solution: Full-Funnel Programmatic
Match2One offered something different, a self-serve platform where Mitra9 could see exactly what they were buying, control exactly where they appeared, and optimize in real time without waiting on a managed service team.
”Onboarding was fast, the interface intuitive, and the customer success team available whenever questions came up.” — Anthony Vasquez, Co-founder, Mitra9
They built a two-stage approach. First, a prospecting campaign to plant the flag, reaching new audiences at scale with contextual and interest-based targeting aligned to their customer profile.
The numbers reflect just how efficiently that awareness was built: over 45 million impressions served at a CPM of just $0.96, generating more than 20,000 clicks to site.
Then came the second stage: retargeting. With a warm audience already in play, Mitra9 re-engaged visitors who had shown genuine interest and converted them.
The results were striking. The retargeting campaign generated a 30x ROAS with a CPA of just $4.59.
The Result: A Channel Built For the Long Game
For Mitra9, this wasn’t about replacing what was working, it was about building something that lasts. Programmatic now sits alongside affiliates, social, and PPC as a reliable, scalable layer in their marketing mix.
”Unlike managed or black-box programmatic solutions, Match2One allows us to directly manage targeting, placements, and spend while maintaining clear visibility into performance.” — Anthony Vasquez, Co-founder, Mitra9
In a category where trust is everything, it turns out transparency isn’t just good ethics; it’s good business.
