Siffrorna säger allt. I 2021 spenderades 88% av all digital displayannonsering via programmatiska köp. Så varför vänder sig annonsörer i en allt högre utsträckning till programmatisk annonsering för sina displaykampanjer, och vad är det egentligen? Enkelt uttryckt är programmatisk annonsering ett sätt att automatiskt köpa och optimera digitala kampanjer, snarare
Match2One envisions an advertising ecosystem where online consumers are shown highly relevant ads in a safe and fraud-less environment. Together with our partners we are dedicated to providing a high level of standards for our customers and publisher partners, whilst ensuring online consumer safety. Ad fraud comes in many shapes
Campaign Generator is a more efficient and automated way of creating new programmatic ad campaigns in a matter of minutes. Simply answer questions based on what type of business you have and what your advertising goals are, and the Campaign Generator will do the rest, creating an intelligent, high performance campaign
On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable, bringing with it significant changes and forcing advertisers to re-educate themselves on all things personal data related. The GDPR will signify a seismic shift of the control of data ownership – back to their original owners. Each
So, you’ve heard of programmatic advertising, but what’s the difference compared to traditional display advertising? Great question! This guide will give you all the information you need to master this topic. We’ll cover each section separately first, but if you want to see the full infographic – have a look
Programmatic advertising is one of the fastest growing segments of digital advertising – thanks to its efficiency, flexibility, and scalability. In short, programmatic advertising allows businesses of any size to compete on a level that was previously reserved for major corporations with massive budgets. Want to find out how? Keep