Google shopping is a rising trend in retail marketing that is hard to ignore. In fact, in 2018, Shopping ads made up 76.4% of all retail search ad spend in the U.S. These ads generate 65% of online retail clicks On average, shopping ads generate 18% higher revenue per click
This article looks at 17 of the fastest growing marketing trends for 2021 – and what you can do to take advantage of them. For a short version you can have a look at the video below – but if you want the full scoop we recommend reading the whole
It’s that time of year again! People are gathering in front of the fireplace, the advent calendars are out, and of course, holiday marketing campaigns are being put in place. Fresh off the back of the Black Friday and Cyber Monday craze, consumers once again have their eyes peeled for
For many E-Commerce businesses, the holiday season is the prime opportunity to maximize sales throughout the year. This guide is for anyone who finds themselves scrambling to get everything ready in time for the season. In here, you’ll find everything from a handy calendar with the most important dates of
UPDATE: This article talks about 2018. For the most recent marketing trends, check out the post about Top Marketing Trends for 2019. As we’ve now well and truly kicked off the new year, it’s essential to look forward and examine what trends will arise in the advertising space during 2018. Some
The online world has taking retail by storm this holiday season. If it isn’t obvious by watching online giants like Amazon dominate the E-commerce space, it’s clear as day by looking at the 2016 Black Friday shopping numbers. For the first time ever, more people shopped online than in a