Oncourt – Efficient Retargeting for Ecommerce
Swedish e-commerce, Oncourt, used Match2One to increase online sales. With a CPC of $2.70 and a return of over 240% of marketing spend, Oncourt saw a 10% cost reduction, allowing them to invest money back into its operations and grow their e-commerce. Read the full story here! About Oncourt is a Swedish racquet sports equipment retailer. […]
Ollie & Nic – Slashing CPA, Boosting ROAS
The family-run business Ollie & Nic had primarily focused on selling its products wholesale to other retailers. When COVID-19 hit, Ollie & Nic pivoted to an e-commerce model and began selling D2C. They prioritized digital advertising, which proved successful on Facebook but led to unpredictable costs. This realization led to Ollie & Nic seeking additional […]
Using ChatGPT in Programmatic: 3 Simple Steps
As of November 2022, marketers have a new tool to play around with. Enter ChatGPT-4, a language model AI now on everyone’s lips. ChatGPT-4 can do anything from coding to ad copywriting (with some creative limitations of course) and has shown the potential of AI assistance for marketers.
Simplicity is key: how to craft effective ads that cuts through the noise
As marketing budgets get tighter, you need to be more effective with your paid ads. Target demographics, use various media types, and follow our effective ad copy tips to maximize your marketing spend in 2023 with this article.
How to Build a Perfect Online Black Week Campaign (2022)
The increasing e-commerce trend continues in 2022, with some predicting that e-commerce might account for over $1 trillion in revenue by the end of the year. With such impressive growth, e-commerce may account for over 20% of global retail sales. Read more about how e-commerce businesses can maximize sales in this article!
How Advertisers Measure Success in Programmatic 2022
One of the most common methods in 2022 for measuring ad effectiveness is the „post-view conversions“ metric. Find out why with this article!