AJ Tuotteet (AJ Products) – Supplier of workplace products
Adapting creatively to radical change is challenging. When the coronavirus became a new reality, the marketing team at AJ Tuotteet needed to shift focus and adapt to changing customer behaviour. And Match2One was quick to assist AJ in adapting their strategy. About Creatively and effectively, AJ quickly adapted their marketing strategy to improve their customers […]
Digital Advertising in the Post-Corona Landscape
How reduced budgets and decreased demand has presented some of the best opportunities in years for efficient advertising. How to convince your boss to keep your budget Programmatic display advertising Cost efficient advertising done right Creating strong content Focusing on perfecting a full funnel marketing strategy “The results we’re seeing right now are a product […]
How to Adapt Your Marketing to the Post-Coronavirus Landscape
”Marks & Spencer spent most of World War II manufacturing ration clothing for the British public. No one remembers that these days, but during the heyday of M&S in the 60s and 70s it was a commonly known and widely admired fact. They were with us when the shit hit the fan, and we were […]
Digital Marketing in the Age of the Coronavirus
A Different Consumer How Marketers are Responding Moving to Flexible Channels What to Keep in Mind During the Pandemic ”… be ready for the recovery – prepare now for campaigns to reflect the optimism, for popped-up and expanded physical availability to capture resurgence of demand, and ready your promotions and incentives to capture a share […]
Debunking 4 Myths About Display Advertising
Myth nr 1: Display Ads Don’t Reach the Right People This may have been true of the “spray and pray” ad buying methods of the past, but modern display advertising has the tools to reach the target audience with greater precision than ever before. Today’s programmatic technologies allow marketers to launch retargeting campaigns, which […]
Flygbussarna – Transport Service, Sweden
The airport coach company, Flygbussarna, found that they were needing to revamp their digital marketing efforts and test out new approaches where they could learn as they work. They took up Match2One’s services, seeking to use the platform’s detailed and open reporting whilst seamlessly control their campaigns in real time. Focusing on the affordability of […]