4 Ways You Can Prepare for Google’s 2024 cookie deprecation
1. Create a First-Party and Second-Party Data Plan Sharpen Your Attribution Model Invest in Privacy-Compliant Targeting Explore and Test New Targeting Methods Conclusion
Yarn – Telling Stories, Weaving Communities Together
Retail e-commerce brand, Yarn, has an always-on marketing strategy as an essential part of business success. As ads on social media started becoming less effective, they needed an efficient channel to scale their campaigns. Learn how Yarn reached success by expanding beyond traditional platforms and reaching audiences on the open internet to increase exposure and […]
Oncourt – Efficient Retargeting for Ecommerce
Swedish e-commerce, Oncourt, used Match2One to increase online sales. With a CPC of $2.70 and a return of over 240% of marketing spend, Oncourt saw a 10% cost reduction, allowing them to invest money back into its operations and grow their e-commerce. Read the full story here! About Oncourt is a Swedish racquet sports equipment retailer. […]
Ollie & Nic – Slashing CPA, Boosting ROAS
The family-run business Ollie & Nic had primarily focused on selling its products wholesale to other retailers. When COVID-19 hit, Ollie & Nic pivoted to an e-commerce model and began selling D2C. They prioritized digital advertising, which proved successful on Facebook but led to unpredictable costs. This realization led to Ollie & Nic seeking additional […]
Using ChatGPT in Programmatic: 3 Simple Steps
As of November 2022, marketers have a new tool to play around with. Enter ChatGPT-4, a language model AI now on everyone’s lips. ChatGPT-4 can do anything from coding to ad copywriting (with some creative limitations of course) and has shown the potential of AI assistance for marketers.
Simplicity is key: how to craft effective ads that cuts through the noise
As marketing budgets get tighter, you need to be more effective with your paid ads. Target demographics, use various media types, and follow our effective ad copy tips to maximize your marketing spend in 2023 with this article.