Prospecting Ads

Attract the people who are most likely to become your new customers

How does Prospecting work?

Prospecting help you find new customers for your business. Match2One's AI, Clara, collects user-data and creates and optimisation plan based on what type of people are most likely to be interested in what you're offering. Clara makes her decisions based on a wide range of user info such as:

  • Geography
  • User sessions
  • Device
  • URL
  • Placement
  • Time of the day
  • Browser
  • +100s more

What is the difference between Prospecting & Retargeting?

Prospecting

Ads are shown to new people who are most likely to engage with your brand and become your next customers.

Retargeting

Ads are shown to people who visited your website but left without becoming a customer.

Prospecting funnel

Prospecting in your marketing funnel:

from an internet user to your customer

How your results improve over time

Graph

During the learning phase, the goal is to teach the AI which tactics will work best for your particular campaign. This is done through broad targeting to gain insights on which websites and visitors are most likely to generate conversions for you.

The optimisation phase is focused on continuous improvements and optimisations of your campaigns, measured against your campaign goals. This is done through our AI, without human intervention.

Your reports will show both which customers converted right away by clicking your ad, and the ones who’ve seen your ad and returned later to complete a conversion. You’ll also be able to see exactly where your ads have been shown and what the price has been for these impressions.

What are the benefits of Prospecting ads?

  • New website visitors
  • More customers
  • Sales growth

How do I plan my budget?

Campaigns require a Learning Phase budget to provide Clara AI with enough data to develop an efficient Optimisation Phase. Our Customer Success Managers can help you understand your specific campaign objectives and a recommended budget needed to achieve them.