Terms and Conditions

Match2One AB

Last updated: 2019-09-18

The following Terms & Conditions (the “Terms”) (as defined below) have been entered into between the customer registering an account on the Website (the “Customer”) and Match2One AB (“Match2One”), a company incorporated under the laws of Sweden with Swedish company registration number 559036-6836. The Terms govern the use of the Service.


1.  Definitions

1.1 The following terms shall have the meaning ascribed to them below:


“Ad” means the ad created with the Content and published on a Third Party Website.

“Ad Campaign” means an advertising campaign created using the Service, containing optimized goals, targeting settings and advertising strategies.

“Aggregated Data” means data derived from Customer Data but is not considered personal data in Data Protection Legislation as this data does not directly or indirectly reveal a Customer’s or User’s identity. This data may be “Pseudonymised”.

“Banking day” means an ordinary, non-holiday, working day in Sweden.

“Content” means all texts, graphics, videos, pictures and all other information, such as the user generated ads, that the Customer, Users or anyone else uploads and/or publishes or in other ways makes available via the Service.

“Credits” means the credits on the Website that can be used to buy additional Features.

“Customer Data” means all data provided to Match2One by the Customer via, or in relation to the Services, which the parties recognise may contain personal data of the Customer and/or the User.

“Data Protection Legislation” or “DPL”: means all applicable laws, regulations and codes of conduct which relate to the protection of personal data and privacy.

“Features” means features within the Service, such as launching a new Ad Campaign and creating Ads by using a third party application provided within the Service.

“Intellectual Property Rights” means any and all patents, copyrights, moral rights, trademarks, trade secrets and any other form of intellectual property rights recognized in any jurisdiction whether existing now or acquired hereafter including any application or right to apply for registration of any of these rights.

“License” means the license to use the Service as described in section 3.

“Optimization Outcome” means the outcome of an optimization of the Ad Campaign. The Ad Campaign can be optimized by cost per thousand views, cost per click or click per acquisition of the Ad.

“Service” means the Service, as described in clause 2.1, directly provided on the Website by Match2One to Customer with its current Features on the day of signing of the Terms.

“Website” means the Website located from which the Service is provided.

“Third Party Services” means any service within the Website not provided by Match2One.

“Third Party Websites” means any Websites not provided by Match2One.

“User” means any authorized user of the Service.

“User Account” means the account of the Customer.


2. The service

2.1 The Service is an online self-service real time bidding advertising application platform which allows the Customer to create Ads by uploading or creating Content and through an automated process buy ad spaces from third parties. The Content is published on a Third Party Website. In addition to this, the Service enables audience targeting, intelligent prospecting and interactive performance reporting of the Ad Campaigns. Products and services not directly provided to Customer by Match2One are not included in the Service.


2.2 In the process of launching an Ad Campaign, the User will have to set a value regarding the preferred goal cost per Optimization Outcome. The Customer acknowledges and agrees that the set goal cost for the Optimization Outcome is an estimate and that Match2One takes no responsibility for that the goal will be achieved.


2.3 In order to use the Service the Customer undertakes to install tracking scripts on the Customers Website. These tracking scripts are necessary and essential for the audience targeting and prospecting.


2.4 The Customer shall use the Website and the Service in accordance with the Terms, instructions from Match2One, applicable laws, rules and regulations. The Customer shall furthermore ensure that each of its Users accepts and complies with the Terms as well as Match2One’s Privacy Policy, which is available https://www.match2one.com/privacy-policy-2/


2.5 The Customer shall be responsible for obtaining and maintaining all hardware, software, communications equipment and network infrastructures required to access and use the Website and the Service.


2.6 Match2One reserves the right to modify, suspend, and/or discontinue the use of the Service at any time, with or without notice. All new functionality, Features or services introduced to the Service will be subject to the Terms. Match2One will make reasonable efforts to keep the Service operational and fully functional during updates.


3. License

3.1 Match2One grants the Customer a worldwide non-exclusive and non-transferable License to use the Service. The License may consequently only be used for the specific Customer’s internal purposes and may not be resold. This does not include performance of services for the benefit of third parties, nor the use by the Customer’s affiliated companies. The License is valid as long as the Customer has a registered User Account.


3.1 The License is free of charge. However, Match2One will charge the Customer in accordance with the at each time applicable fees provided in the Terms and on the Website for the use of the Features.


4. User accounts

4.1 In order to obtain a License to the Service, the Customer will be required to agree to Match2One’s Privacy Policy in order to complete a User Account registration process. Match2One holds the right to decline, and remove user accounts if these do not meet Match2One’s internal policies. Match2One does not accept any users operating within porn, weapons, advertising to children (strictly not under 13 years of age).


4.2 The Customer is solely responsible and liable for all access to and all actions and activities conducted under the User Account, as well as its Users’ use of the Service. The Customer shall immediately inform Match2One about any unauthorized use of its User Accounts.


4.3 Match2One reserves the right to suspend any User or terminate any User Account if activities occur which constitutes or may constitute a violation of the Terms, Match2One’s instructions or of any applicable local or international laws, rules or regulations. The Customer may cancel the User Account at any given time, without regard to any period of notice.


5. Use of data

Customer Data

5.1 The Customer acknowledges and agrees upon that Match2One shall have the right to use and share Aggregated Data, including Content to compile statistics and other marketing information and finally to improve, develop and modify the Service.


Legal Status of the Parties

5.2 The parties acknowledge that for the purposes of Data Protection Legislation that Match2One shall be a data controller in respect of all Customer Data which it processes for any reason.


Creation and use of Aggregated Data

5.3 Match2One shall have exclusive control over the creation and use of Aggregated Data, as well as the purposes to which such datasets may be put. Match2One makes no warranty that any particular Customer Data will or will not be used for the purposes of creating Aggregated Data. The Customer agrees that Match2One may make such Aggregated Data publicly available, provided that it: 1) does not contain identifying information; and 2) is not compiled using a sample size small enough to make the underlying data identifiable. Match2One and/or its licensors own all right, title and interest in and to the Aggregated Data and all related software, technology, documentation, and content provided in connection with the Aggregated Data, including all Intellectual Property Rights in the foregoing.


Warranties and acknowledgements in relation to Customer Data

5.4 The Customer warrants to Match2One that:

5.4.1 it has and will maintain all necessary rights, licences, consents and authorisations to transmit the Customer Data to the Company and to permit it to be processed for the purposes contemplated by these Terms;

5.4.2 it shall comply with Data Protection Law in all respects at all times; and

5.4.3 all Customer Data which it transmits to the Company will be accurate and up to date and that it shall have sole responsibility for the legality, reliability, integrity, accuracy and quality of that data;

5.5 Match2One warrants to the Customer that:

5.5.1 it will comply with Data Protection Legislation at all relevant times and shall process Customer Data only as specified in these Terms; and

5.5.2 it shall satisfy a relevant condition for processing to enable it to process and use the Aggregated Data in the fashion contemplated by these Terms.


6. Payment & fees

6.1 The Customer pays for the Service through a monthly subscription fee and may choose between the following payment methods: i) invoice or ii) credit card.”


6.2 The customer hereby confirms that all funds transferred to the Service become the property of Match2One, to compensate Match2One for costs involved in delivering the Services, including costs involved for hosting and serving ads, and providing the technology and campaign data.


6.3 An invoice is sent to the Customer upon request. The Customer shall pay all invoices within fifteen (15) days after the invoice date. The Credits will be available on the User Account on the same Banking day as the payment is received by Match2One. Interest on overdue payment shall accrue according to the Swedish Interest Act (Sw. räntelag (1975:635)), and collection fees will be charged when applicable.


6.4 By choosing payment with a credit card the Customer obtains a credit limit. Match2One will charge the credit card within the first of the following two events: i) when the said credit limit is reached or ii) on the last Banking day of the month.


6.5 Match2One reserves the right to change their listed fees (available in the Terms and at the Website) at any time. It is the Customer’s responsibility to stay informed of any price changes. The new fees will apply immediately after the change is posted on the Website.


6.6 In case a User Account is terminated by Match2One or cancelled by the Customer and the User Account still holds Credits, there will be no refund of payment


7. Prohibited use of the service

7.1 The Customer shall use the Service for lawful purposes only. The Customer agrees not to use the Service for posting, transmitting or otherwise distributing illegal or other inappropriate material.


7.2 The Customer agrees to, within the scope of the Service and in relation to Match2One: not to defame, abuse, harass, threaten or otherwise violate the legal rights of others, including Match2One; not publish, post or in any other way express any topic, material or information that is inappropriate, defamatory, infringing, obscene, pornographic, racist, terrorist, politically slanted, indecent or unlawful; not contribute to destructive activities such as dissemination of viruses, spam or any other activity that might harm Match2One, the Service or Users in any way.


8. Content

8.1 The Service includes functions for uploading, posting, linking and communicating and otherwise making Content available for others. By uploading Content to the Service, the Customer warrants that it is either the owner of the Content or that it holds a valid permission to such Content from the appropriate right holder, meaning that the Costumer’s use of the Content in no way infringes a third party’s rights. Furthermore, the Customer warrants that the Content, or the Customer’s use thereof, is in no way a violation of any national or international legislation or any third party rights.


8.2 Unless nothing else is agreed upon between the Customer and Match2One, Match2One undertakes to host all Content provided by the Costumer, meaning that Match2One undertakes to deliver the Ad Campaign from the Match2One server to a Third Party Website. In order for Match2One to do so, the Customer grants Match2One a worldwide, non-exclusive, royalty-free, transferable right to distribute and display all the Content, or any part of it, and the intellectual property rights therein.


8.3 Match2One makes no representation or warranty as to the accuracy, timeliness, quality, completeness, suitability or reliability of any information or data accessed on or through the Service. No information obtained from Match2One or the Service shall create any warranty if not expressly stated in the Terms. Match2One does not examine or take any responsibility with regards to the validity of information provided by the Users.


9. Intellectual property

9.1 The Service and its original content, Features, functionality and design elements are and will remain the exclusive property of either Match2One or the owner of a Third Party Service. The Customer’s use of the Website and the Service is limited to the rights granted to the Customer under the Terms. Match2One’s intellectual property may not be used in connection with any product or service without Match2One’s prior written consent.


9.2 The Website, the Service or any portion thereof may not be reproduced, duplicated, copied, sold, resold, viWebsited or otherwise exploited for any purpose inconsistent with the limited rights granted to the Customer under the Terms.


10. Indemnification

10.1 The Customer shall indemnify and hold Match2One harmless with respect to all direct and indirect liability, losses, damages, costs or expenses caused, arising out of, or in connection with (i) the Customer’s negligence, (ii) the Customer’s breach of the Terms, or (iii) the Customer’s misuse of the Service.


11. Limitation of liability

11.1 Match2One does not guarantee uninterrupted, secure or error-free operation of the Service. The Service is provided “as is” without warranties of any kind, whether expressed or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, non-infringement or course of performance. Match2One is not responsible for neither technical, hardware or software malfunctions, nor lost or unavailable network connections, downtime or disconnections from User Accounts.


11.2 Match2One undertakes to follow the Viewable Ad Measurements 2.0 standards and guidelines, issued by the Interactive Advertising Bureau in Sweden, insofar that they are not contradictory to the Terms. Notwithstanding what is stated in the Terms or in the said standards and guidelines, Match2One takes no responsibility for any technical glitches that affects the viewability of the Ads on a Third Party Website. Furthermore, Match2One is not responsible for any unfair or in another way inappropriate actions by a third party that may affect the Ad Campaign. Such actions may include, but not be limited to, click frauds and ad frauds


11.3 The Customer is at all times responsible for the Content uploaded or otherwise made available by its Users. This means that Match2One is not responsible for the Content or the use thereof. Furthermore, Match2One assumes no responsibility for the content, advertising, goods or services, privacy policies or other practices of any Third Party Services that may be reached by links presented in the Service.


11.4 The Optimization Outcome that is counted per Ad Campaign will be counted with the counting tools provided by Match2One. Match2One takes no responsibility for any difference in the result between the count of a Match2One tool and a third party tool.


11.5 Any recommendations and/or instructions from Match2One or any of Match2One’s employees on how to use the Service shall not be considered as consultation or advice in each specific case. Match2One is therefore not responsible for any outcome or result of such recommendations and/or instructions.


11.6 Match2One is not responsible for any damage, loss, or injury resulting from hacking, tampering, or other unauthorized access or use of the Service or User Accounts. To the maximum extent permitted by applicable law, in no event shall Match2One be liable for any, indirect, incidental, special, consequential or exemplary damages, however caused and under any theory of liability arising out of or in connection with the Terms. This shall include, but not be limited to, any loss of; profit, goodwill or business reputation, any loss of data suffered, cost of procurement of substitute goods or services, or other intangible loss.


12. Compensation

12.1 In the event Match2One materially breaches the Terms, and such breach remains uncured for a period of more than ten (10) days after notice from the Customer (“Notice period”), the Customer shall be entitled to a refund equal to ten (10) percent of the cost spent on the last Ad Campaign, for every day that the material breach remains uncured, however limited to a maximum of thirty (30) days or any shorter period left of the ongoing contract term. Such refund claim must be presented to Match2One in writing within fifteen (15) days from end of the Notice period.


12.2 If Match2One is found to be liable to the Customer for any damage or loss which arise out of or is any way connected to the use of the Service, Match2One’s liability shall in no event exceed the amount of the latest twelve (12) months’ worth of fees paid by the Customer.


12.3 The Customer has no further rights to compensation, outside of what is stated in this section 12.


13. Breach of the terms

13.1 Should the Customer, or any of its Users, use the Service in violation of the Terms, Match2One shall have the right to: i) delete any Content produced by the Customer, ii) suspend and/or terminate the Customers User Account iii) terminate the Terms, and iv) receive a reasonable compensation for its losses connected to the Customer’s violation.


13.2 Match2One reserves the right to directly limit the use of or access to the Service and to block, restrict or delete any Content at any time, for any reason and without liability, if such use, access or Content constitutes or may constitute i) a violation of the Terms in general or of any applicable local or international laws, rules or regulations, or ii) a risk of harming Match2One’s trademarks, goodwill or reputation.


14. Force majeure

14.1 The parties shall be relieved from any liability for any delay or failure to perform any obligation under the Terms during such period and to the extent that the due performance thereof by either of the parties is prevented by reason of any circumstance beyond the reasonable control of the party (“Force majeure”), such as war, warlike hostilities, labor disturbances, fire, flood, or other circumstances of similar importance.


14.2 The party desiring to invoke an event of Force majeure shall as soon as possible provide the other party with a written notice.


14.3 If the performance of these Terms is severely hindered for a longer period than three (3) months due to a Force majeure event, either party shall be entitled to terminate these Terms with immediate effect. Upon termination due to a Force majeure event, each party shall bear its own costs incurred by the termination.


15. Changes to & assignment of the terms

15.1 Match2One may, at any time and for any reason, amend the Terms by publishing the amended Terms on the Website. The amended Terms shall automatically be effective upon publishing.


15.2 Neither the Terms nor any obligation or right hereunder may be assigned or transferred by the Customer without the prior written consent of Match2One.


16. Duration and cancellation

16.1 These Terms shall enter into force when the Customer signs up for a User Account and as part hereof, accepts the Terms and shall remain in force until the Customer or Match2One terminates the User Account in writing with one (1) months’ notice irrespective of reason hereto.


17. Governing law and dispute resolution

17.1 The Terms shall be construed in accordance with, and governed by, Swedish law. Disputes arising in connection with the Terms shall be settled by arbitration administered by the Arbitration Institute of the Stockholm Chamber of Commerce (the “SCC”). The seat of arbitration shall be Stockholm. The language to be used in the arbitral proceeding shall be English.


17.2 The Rules for Expedited Arbitrations shall apply, unless the SCC in its discretion determines, taking into account the complexity of the case, the amount in dispute and other circumstances, that the Arbitration Rules shall apply. In the latter case, the SCC shall also decide whether the Arbitral Tribunal shall be composed of one or three arbitrators.