How-to: GDPR Compliance for Advertisers

On May 11, 2018 03:29:44 PM By Jeff Kieffer

 

On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable, bringing with it significant changes and forcing advertisers to re-educate themselves on all things personal data related.

8 Keys to Landing Page Success

On April 4, 2018 09:05:42 AM By Jeff Kieffer

 

The creation of effective landing pages is an important part of any successful digital marketing strategy. Imagine that you have prepared your ad campaign with smart programmatic optimisation, you have created the best “copy” for your ad, you have defined a budget, your sales team is ready to receive all the records but … things are not working the way you expected.

Top 7 Disruptive Advertising Trends 2018

On February 9, 2018 03:16:14 PM By Ted Sahlstrom

 

As we’ve now well and truly kicked off the new year, it’s essential to look forward and examine what trends will arise in the advertising space during 2018. Some of these trends have been brewing over recent years, others are just quickly emerging now. We’ve explored the future trends and will be revealing to you what’s emerging this year.

 

Holiday Guide: 6 Tips to Lift Your Christmas Ad Campaign Results

On November 29, 2017 10:08:54 AM By Ted Sahlstrom

 

The online world has taking retail by storm this holiday season. If it isn’t obvious by watching online giants like Amazon dominate the E-commerce space, it’s clear as day by looking at the 2016 Black Friday shopping numbers. For the first time ever, more people shopped online than in a store during Black Friday in 2016. Based on the data, the gap will widen, in favor of shopping online.

How to Boost Black Friday & Cyber Weekend Sales with Programmatic Advertising 2017

On November 13, 2017 02:00:58 PM By Ted Sahlstrom

 

Black Friday and Cyber Monday (24-27th of November) is the biggest shopping weekend of the year, with last year’s Black Friday sales reaching $3.45 billion alone. Marking the start of the Christmas shopping period exactly one month before Christmas eve, companies offer great discounts and shoppers hunt for the best deals. This article will give you a guide on how you make the most of it and maximise your sales.

Post Click vs Post View Conversions: Getting the Whole Picture

On October 16, 2017 09:35:02 AM By Ted Sahlstrom

 

Many online advertisers today only focus on direct conversions (last click / post click). This ignores the fundamentals of advertising, and is not long or medium term thinking. Even though its understandably convenient and simple for brands to be focused on simple results (last click conversions), advertisers are limiting their access to valuable information about marketing channels and growth potential.

Traditional vs Programmatic Media Buying

On June 19, 2017 12:00:07 PM By Ted Sahlstrom

 

The following infographic compares traditional online display advertising to programmatic, advantages and disadvantages of the two, and expert advice for advertisers.

 

Top 10 Banner Sizes by Region

On March 31, 2017 10:51:01 AM By Ted Sahlstrom

 

When you’re planing to run a programmatic display campaign, it’s important to know what the most popular and effective banner sizes are.

Programmatic For Small & Medium businesses – Does It Work?

On February 24, 2017 10:14:52 AM By Ted Sahlstrom

 

By now, every marketer has at least heard of programmatic. It’s been one of the fastest growing segments of digital advertising – quickly claiming…

5 Steps To Create The Perfect Banner

On November 25, 2016 02:45:05 AM By Mikael Kreuger

 

Guide for the perfect display advertising banner in the Match2One platform.

Let’s make it clear. There is a kind of perfection that correlates…