Match2One Blog

Programmatic advertising has changed the ways of online display advertising, but there is still a lot of confusion around what it actually is.

Where should you focus your marketing efforts in 2019? The advertising landscape is quickly changing – and we’re here to help you figure out which trends are on the rise in 2019. We’ve looked at search data and trend reports across the web to bring you this extensive list of the future of digital marketing.

It’s that time of year again! People are gathering under the mistletoe, the advent calendars are out, and of course, Christmas marketing campaigns are being put in place. The following guide is here to help you encourage the gift of giving, whilst optimise your profits.

Have you ever wondered which banner sizes you should use when creating your display campaign? Are some formats more common than others? Which sizes work best on mobile devices? This guide will answer all your questions!

We want to help you get ready and prepared for the opportunities that arise during the holiday marketing season: Black Friday, Cyber Monday, and Christmas shopping. So we’ve put together a quick checklist of tips and inspiration to make sure you make the most of it, and get started on time!

Match2One envisions an advertising ecosystem where online consumers are shown highly relevant ads in a safe and fraud-less environment. Together with our partners we are dedicated to providing a high level of standards for our customers and publisher partners, whilst ensuring online consumer safety.

Campaign Generator is a more efficient and automated way of creating new programmatic ad campaigns in a matter of minutes. Simply answer questions based on what type of business you have and what your advertising goals are, and the Campaign Generator will do the rest, creating an intelligent, high performance campaign for you. 

On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable, bringing with it significant changes and forcing advertisers to re-educate themselves on all things personal data related.

The creation of effective landing pages is an important part of any successful digital marketing strategy. Imagine that you have prepared your ad campaign with smart programmatic optimisation, you have created the best “copy” for your ad, you have defined a budget, your sales team is ready to receive all the records but … things are not working the way you expected.

As we’ve now well and truly kicked off the new year, it’s essential to look forward and examine what trends will arise in the advertising space during 2018. Some of these trends have been brewing over recent years, others are just quickly emerging now. We’ve explored the future trends and will be revealing to you what’s emerging this year.

The online world has taking retail by storm this holiday season. If it isn’t obvious by watching online giants like Amazon dominate the E-commerce space, it’s clear as day by looking at the 2016 Black Friday shopping numbers. For the first time ever, more people shopped online than in a store during Black Friday in 2016. Based on the data, the gap will widen, in favor of shopping online.

Black Friday and Cyber Monday (24-27th of November) is the biggest shopping weekend of the year, with last year’s Black Friday sales reaching $3.45 billion alone. Marking the start of the Christmas shopping period exactly one month before Christmas eve, companies offer great discounts and shoppers hunt for the best deals. This article will give you a guide on how you make the most of it and maximise your sales.

Many online advertisers today only focus on direct conversions (last click / post click). This ignores the fundamentals of advertising, and is not long or medium term thinking. Even though its understandably convenient and simple for brands to be focused on simple results (last click conversions), advertisers are limiting their access to valuable information about marketing channels and growth potential.

The following infographic compares traditional online display advertising to programmatic, advantages and disadvantages of the two, and expert advice for advertisers.  

When you’re planing to run a programmatic display campaign, it’s important to know what the most popular and effective banner sizes are.