Match2Ones Blog

Many online advertisers today only focus on direct conversions (last click / post click). This ignores the fundamentals of advertising, and is not long or medium term thinking. Even though its understandably convenient and simple for brands to be focused on simple results (last click conversions), advertisers are limiting their access to valuable information about marketing channels and growth potential.

The following infographic compares traditional online display advertising to Programmatic. Advantages and disadvantages of the two, expert…

When you’re planing to run a programmatic display campaign, it’s important to know what the most popular and effective banner sizes are.

By now, every marketer has at least heard of programmatic. It’s been one of the fastest growing segments of digital advertising – quickly claiming…

Check out our new explainer video, on how Match2One, and programmatic advertising works. Enjoy!

Want to learn more?

Guide for the perfect display advertising banner in the Match2One platform.

Let’s make it clear. There is a kind of perfection that correlates…

The biggest holiday season for online-shopping is soon upon us, and for many this is a critical time to decide and plan Christmas campaigns and…

Programmatic advertising has changed the ways of online display advertising, but there is still a lot of confusion around what it actually is.