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ROAS gives you insight to if your campaigns are generating revenue. Learn all about how to apply ROAS in your programmatic campaigns here.
Social distancing has changed the way consumers behave and this holiday shopping season will definitely be unique. In this article we shed light on how e-commerce brands should adapt to the 2020 holiday shopping season.
Learn the benefits and pitfalls of the in-housing process and much more. In this article we explore the ins and outs of programmatic in-housing.
Learn how to maximize your marketing efforts in a time of lower budgets, reduced agency involvement and decreased demand.