Holiday Guide: 6 Tips to Lift Your Christmas Ad Campaign Results

On November 29, 2017 10:08:54 AM By Ted Sahlstrom

 

The online world has taking retail by storm this holiday season. If it isn’t obvious by watching online giants like Amazon dominate the E-commerce space, it’s clear as day by looking at the 2016 Black Friday shopping numbers. For the first time ever, more people shopped online than in a store during Black Friday in 2016. Based on the data, the gap will widen, in favor of shopping online.

 

Luckily, the attention of the consumer is even more focussed online this Christmas season, and digital advertisers have a chance to capitalize on that attention. Here are 6 tips to optimize your ad campaigns this Christmas season.

How to boost Black Friday & Cyber Weekend sales with Programmatic Advertising 2017

On November 13, 2017 02:00:58 PM By Ted Sahlstrom

 

Black Friday and Cyber Monday 24-27th of November is the biggest shopping weekend of the year, with last years Black Friday sales reaching $3.45billion alone. Marking the start of the Christmas shopping period exactly one month before Christmas eve, companies offer great discounts and shoppers hunt for the best deals. This article will give you a guide on how you make the most of it and maximise your sales.

Post Click vs Post View conversions: Getting the whole picture

On October 16, 2017 09:35:02 AM By Ted Sahlstrom

 

Many online advertisers today only focus on direct conversions (last click / post click). This ignores the fundamentals of advertising, and is not long or medium term thinking. Even though its understandably convenient and simple for brands to be focused on simple results (last click conversions), advertisers are limiting their access to valuable information about marketing channels and growth potential.

Traditional vs Programmatic Media Buying

On June 19, 2017 12:00:07 PM By Ted Sahlstrom

 

The following infographic compares traditional online display advertising to Programmatic. Advantages and disadvantages of the two, expert…

Top 10 Banner Sizes by Region

On March 31, 2017 10:51:01 AM By Ted Sahlstrom

 

When you’re planing to run a programmatic display campaign, it’s important to know what the most popular and effective banner sizes are.

Programmatic For Small & Medium businesses – Does It Work?

On February 24, 2017 10:14:52 AM By Ted Sahlstrom

 

By now, every marketer has at least heard of programmatic. It’s been one of the fastest growing segments of digital advertising – quickly claiming…

5 Steps To Create The Perfect Banner

On November 25, 2016 02:45:05 AM By Mikael Kreuger

 

Guide for the perfect display advertising banner in the Match2One platform.

Let’s make it clear. There is a kind of perfection that correlates…

Top 5 Tips: Planning Your Digital Christmas Campaign

On November 16, 2016 03:50:21 AM By Mikael Kreuger

 

The biggest holiday season for online-shopping is soon upon us, and for many this is a critical time to decide and plan Christmas campaigns and…

What Is Programmatic Advertising?

On November 11, 2016 04:19:40 AM By Mikael Kreuger

 

Programmatic advertising has changed the ways of online display advertising, but there is still a lot of confusion around what it actually is.