Post Click vs Post View conversions: Getting the whole picture

On October 16, 2017 09:35:02 AM By Ted Sahlstrom

 

Many online advertisers today only focus on direct conversions (last click / post click). This ignores the fundamentals of advertising, and is not long or medium term thinking. Even though its understandably convenient and simple for brands to be focused on simple results (last click conversions), advertisers are limiting their access to valuable information about marketing channels and growth potential.

Traditional vs Programmatic Media Buying

On June 19, 2017 12:00:07 PM By Ted Sahlstrom

 

The following infographic compares traditional online display advertising to Programmatic. Advantages and disadvantages of the two, expert…

Top 10 Banner Sizes by Region

On March 31, 2017 10:51:01 AM By Ted Sahlstrom

 

When you’re planing to run a programmatic display campaign, it’s important to know what the most popular and effective banner sizes are.

Programmatic For Small & Medium businesses – Does It Work?

On February 24, 2017 10:14:52 AM By Ted Sahlstrom

 

By now, every marketer has at least heard of programmatic. It’s been one of the fastest growing segments of digital advertising – quickly claiming…

How Match2One’s Works – Explainer Video

On By Ted Sahlstrom

 

Check out our new explainer video, on how Match2One, and programmatic advertising works. Enjoy!

Want to learn more?

5 Steps To Create The Perfect Banner

On November 25, 2016 02:45:05 AM By Mikael Kreuger

 

Guide for the perfect display advertising banner in the Match2One platform.

Let’s make it clear. There is a kind of perfection that correlates…

Top 5 Tips: Planning Your Digital Christmas Campaign

On November 16, 2016 03:50:21 AM By Mikael Kreuger

 

The biggest holiday season for online-shopping is soon upon us, and for many this is a critical time to decide and plan Christmas campaigns and…

What Is Programmatic Advertising?

On November 11, 2016 04:19:40 AM By Mikael Kreuger

 

Programmatic advertising has changed the ways of online display advertising, but there is still a lot of confusion around what it actually is.