The Match2One Blog

Find inspiration and expert advice on how to get the most out of your digital advertising

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Holiday Shopping

Holiday Season Marketing Guide

We want to help you get ready and prepared for the opportunities that arise during the holiday marketing season: Black Friday, Cyber Monday, and Christmas shopping. So we’ve put together a quick checklist of tips and inspiration to make sure you make the most of it, and get started on time!

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The War on Buy-Side Ad Fraud

Match2One envisions an advertising ecosystem where online consumers are shown highly relevant ads in a safe and fraud-less environment. Together with our partners we are dedicated to providing a high level of standards for our customers and publisher partners, whilst ensuring online consumer safety.

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Introducing the Campaign Generator

Campaign Generator is a more efficient and automated way of creating new programmatic ad campaigns in a matter of minutes. Simply answer questions based on what type of business you have and what your advertising goals are, and the Campaign Generator will do the rest, creating an intelligent, high performance campaign for you. 

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How-to: GDPR Compliance for Advertisers

On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable, bringing with it significant changes and forcing advertisers to re-educate themselves on all things personal data related.

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8 Keys to Landing Page Success

The creation of effective landing pages is an important part of any successful digital marketing strategy. Imagine that you have prepared your ad campaign with smart programmatic optimisation, you have created the best "copy" for your ad, you have defined a budget, your sales team is ready to receive all the records but ... things are not working the way you expected.

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Top 7 Disruptive Advertising Trends 2018

As we’ve now well and truly kicked off the new year, it's essential to look forward and examine what trends will arise in the advertising space during 2018. Some of these trends have been brewing over recent years, others are just quickly emerging now. We've explored the future trends and will be revealing to you what's emerging this year.