WTF is Google Topics?

Google’s targeting solution, FLoC, will be replaced by Google Topics. In this article, we’ll cover the differences and what it means for advertisers.

Digital marketing post third-party cookies – a 2024 update

Are you looking for answers after Google’s announcement to remove third-party cookies? You’re not alone. On March 3rd last year, Google announced it will not build alternate tracking identifiers with similar cross-site tracking abilities after phasing out third-party cookies. This change will be made by Google in late 2023. While