All You Need to Know About In-housing Programmatic
In-housing is a term that more and more brands have become familiar with. In-housing programmatic advertising is not an exception. An increasing number of brands are looking to in-house their digital advertising due to a willingness for higher cost-efficiency. In this article, we explore what in-housing programmatic advertising can result in, not only in regards […]
AJ Tuotteet (AJ Products) – Supplier of workplace products
Adapting creatively to radical change is challenging. When the coronavirus became a new reality, the marketing team at AJ Tuotteet needed to shift focus and adapt to changing customer behaviour. And Match2One was quick to assist AJ in adapting their strategy. About Creatively and effectively, AJ quickly adapted their marketing strategy to improve their customers […]
Digital Advertising in the Post-Corona Landscape
How reduced budgets and decreased demand has presented some of the best opportunities in years for efficient advertising. How to convince your boss to keep your budget Programmatic display advertising Cost efficient advertising done right Creating strong content Focusing on perfecting a full funnel marketing strategy “The results we’re seeing right now are a product […]
How Has Digital Marketing Changed Post-COVID?
The coronavirus has changed demand in multiple industries with impacts on all sectors. The marketing landscape is constantly changing with the increase in digital channels during the coronavirus. Nation-wide quarantine, travel restrictions, and bans on public gatherings have resulted in a completely different way of life. Almost all areas of society are impacted. Marketers need […]
How COVID-19 Has Affected Digital Marketing
Many see the light at the end of the tunnel. But the coronavirus is far from over. The pandemic has affected all businesses – and marketers need to adapt their digital marketing strategy. Physical events such as business conferences, sporting events, and concerts have been cancelled and businesses have needed to adapt to a new […]
Debunking 4 Myths About Display Advertising
Myth nr 1: Display Ads Don’t Reach the Right People This may have been true of the “spray and pray” ad buying methods of the past, but modern display advertising has the tools to reach the target audience with greater precision than ever before. Today’s programmatic technologies allow marketers to launch retargeting campaigns, which […]