Funding the full funnel: Not the last click.

Growth can feel capped. That’s because you’re rewarding the last click and ignoring what made it possible. Programmatic creates the memory that turns strangers into searchers, lifts branded search, and keeps affiliates + PPC cheap and scalable. Fund the full funnel, measure assisted conversions, and watch blended CAC behave.

AI is Changing Organic Traffic. And iGaming Marketers Need to Pivot.

By Efe Baysal, iGaming Industry Manager & Programmatic Strategist at Match2One SEO has been one of the most reliable acquisition channels in the iGaming industry for over a decade. It’s been our tool for scaling brand visibility, capturing high-intent traffic, and driving cost-effective growth, all within the limitations of strict

2025 CPM Prices in Digital Marketing

With many marketers concerned about the removal of third-party cookies, Match2One is launching the Universal Pixel, making the transition into a cookieless future seamless without sacrificing performance. Find out how in this blog post!

Cookieless Programmatic Made Easy

With many marketers concerned about the removal of third-party cookies, Match2One is launching the Universal Pixel, making the transition into a cookieless future seamless without sacrificing performance. Find out how in this blog post!