Better Collective – Betting Affiliate, Denmark

As a leading iGaming affiliate company, Better Collective develops and manages a product portfolio of over 2,000 websites and platforms that all aim to educate iGamers. Better Collective approached Match2One after their platform PariuriX was having difficulty with increasing their exposure on the Romanian market. With the help of Match2One’s extensive website inventory, PariuriX increased their brand awareness “beyond expectation”.

About

Better Collective is the world’s leading developer of digital platforms for betting tips, bookmaker information, and iGaming communities. They power a range of iGaming sites and products, including the world’s biggest social network for sports betting. Their international portfolio includes more than 2,000+ websites and products across 30+ languages.

Their affiliate platform, PariuriX, is an online sports betting community where tipsters meet to discuss and learn from each other. Aside from original content meant to educate and help those that engage in sports betting, PariuriX offers tips and match analyses from proven tipsters in a transparent way. Being active for over 10 years, PariuriX has helped tens of thousands of bettors engage in their favourite hobby with a safer and more knowledgeable approach.

Challenge

As mentioned, Better Collective was having trouble promoting PariuriX on the Romanian market. They had been unable to find an advertising partner that would provide them a presence on a variety of local and relevant sites. After connecting with Match2One, their specific campaign aims were to achieve a CTR (Click Through Rate) above 0.1% and CPC (Cost Per Click) under $0.30.

Results

After only a month of working together with Match2One, the results already began to roll in.  

“It took us only a week to get the campaign up and running. Thanks to a really responsive team and a user-friendly interface, it is extremely easy to set up a campaign.”

Match2One helped PariuriX reach a wide audience through their high quality website inventory.

“With Match2One, we had access to many extremely contextual websites in one place. The objective was to increase PariuriX awareness which we succeeded beyond expectation with a CTR
of 0.35% for low prices.”

Jonas Damien

Digital Media Planner

Better Collective

Campaign Objectives

  • Budget:

    $375
  • Daily budget:

    $17
  • Geo:

    Romania
  • Campaign period:

    Nov 7 - Present
  • Category targeting:

    Gambling
  • Devices

    Desktop, Tablet, Mobile
  • CTR Goal

    0.1%

Campaign Results

CTR Result

0.35%

350%

Increase in CTR

$0.33

CPC

$0.96

CPM

512,000

Impressions

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