The Match2One Blog

Simplicity is key: how to craft effective ads that cuts through the noise

How do you create effective banner ads for programmatic campaigns? This article covers various techniques and up-to-date trends and best practices, to increase the chances of conversions and drive more traffic to the website. Read this blog post to optimize your ad copy for better performance.

How Has Digital Marketing Changed Post-COVID?

What is the new normal, post-corona? Find examples of what brands are doing and insights in how marketers should manage the situation.

Banner Sizes: The Must-Have Banners for 2023

Are you wondering which banner size you should use when creating your display campaign? Are some formats more common than others? Which sizes work best on mobile devices? This guide will answer all your questions!

Post Click vs Post View Conversions: Getting the Whole Picture

Many online advertisers today only focus on direct conversions (last click / post click). This ignores the fundamentals of advertising, and is not long or medium term thinking. Even though its understandably convenient and simple for brands to be focused on simple results (last click conversions), advertisers are limiting their access to valuable information about marketing channels and growth potential.

Top 10 Banner Sizes by Region

When you’re planing to run a programmatic display campaign, it’s important to know what the most popular and effective banner sizes are.

Banner Design: The Ultimate Guide to Create the Perfect Display Ad

7 banner design tips from the biggest advertiser's in the world. Want to make your banners stand out? Follow this guide!