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What is Programmatic Advertising? The Ultimate Guide (2019)
Programmatic advertising has changed the ways of online display advertising, but there is still a lot of confusion around what it actually is.
The War on Buy-Side Ad Fraud
Match2One envisions an advertising ecosystem where online consumers are shown highly relevant ads in a safe and fraud-less environment. Together with our partners we are dedicated to providing a high level of standards for our customers and publisher partners, whilst ensuring online consumer safety.
Introducing the Campaign Generator
Campaign Generator is a more efficient and automated way of creating new programmatic ad campaigns in a matter of minutes. Simply answer questions based on what type of business you have and what your advertising goals are, and the Campaign Generator will do the rest, creating an intelligent, high performance campaign for you.
How-to: GDPR Compliance for Advertisers
On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable, bringing with it significant changes and forcing advertisers to re-educate themselves on all things personal data related.
[Infographic] Traditional vs Programmatic Media Buying 2019
The following infographic compares traditional online display advertising to programmatic, advantages and disadvantages of the two, and expert advice for advertisers.
Programmatic For Small & Medium businesses – Does It Work?
By now, every marketer has at least heard of programmatic. It’s been one of the fastest growing segments of digital advertising – quickly claiming a major share of businesses marketing budgets because of its efficiency, flexibility and scalability.