The Match2One Blog

Find inspiration and expert advice on how to get the most out of your digital advertising

Posts by Category


4 Common Myths About Display Advertising [Debunked]

Addressing (and debunking) the most common myths about display advertising.

wtf is programmatic advertising

What is Programmatic Advertising? The Ultimate Guide (2019)

Programmatic advertising has changed the ways of online display advertising, but there is still a lot of confusion around what it actually is.

Screen Shot 2018-08-31 at 12.14.11 pm

The War on Buy-Side Ad Fraud

Match2One envisions an advertising ecosystem where online consumers are shown highly relevant ads in a safe and fraud-less environment. Together with our partners we are dedicated to providing a high level of standards for our customers and publisher partners, whilst ensuring online consumer safety.


Introducing the Campaign Generator

Campaign Generator is a more efficient and automated way of creating new programmatic ad campaigns in a matter of minutes. Simply answer questions based on what type of business you have and what your advertising goals are, and the Campaign Generator will do the rest, creating an intelligent, high performance campaign for you. 


How-to: GDPR Compliance for Advertisers

On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable, bringing with it significant changes and forcing advertisers to re-educate themselves on all things personal data related.


[Infographic] Programmatic vs. Traditional Media Buying 2019

What are the key differences between programmatic and traditional display advertising? This handy guide shows you everything you need to know.