What is Programmatic Advertising? The Ultimate Guide (2019)

On January 25, 2019 04:19:40 AM By Ola Rask

 

Programmatic advertising has changed the ways of online display advertising, but there is still a lot of confusion around what it actually is.

The War on Buy-Side Ad Fraud

On August 31, 2018 12:15:56 PM By Ted Sahlstrom

 

Match2One envisions an advertising ecosystem where online consumers are shown highly relevant ads in a safe and fraud-less environment. Together with our partners we are dedicated to providing a high level of standards for our customers and publisher partners, whilst ensuring online consumer safety.

Introducing the Campaign Generator

On August 28, 2018 05:26:15 PM By Jeff Kieffer

 

Campaign Generator is a more efficient and automated way of creating new programmatic ad campaigns in a matter of minutes. Simply answer questions based on what type of business you have and what your advertising goals are, and the Campaign Generator will do the rest, creating an intelligent, high performance campaign for you. 

How-to: GDPR Compliance for Advertisers

On May 11, 2018 03:29:44 PM By Jeff Kieffer

 

On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable, bringing with it significant changes and forcing advertisers to re-educate themselves on all things personal data related.

[Infographic] Traditional vs Programmatic Media Buying 2019

On June 19, 2017 12:00:07 PM By Ted Sahlstrom

 

The following infographic compares traditional online display advertising to programmatic, advantages and disadvantages of the two, and expert advice for advertisers.  

Programmatic For Small & Medium businesses – Does It Work?

On February 24, 2017 10:14:52 AM By Ted Sahlstrom

 

By now, every marketer has at least heard of programmatic. It’s been one of the fastest growing segments of digital advertising – quickly claiming…