The Match2One Blog

What is Contextual Advertising: The Ultimate 2023 Guide

Contextual Advertising is a booming targeting method. But what is it and how can you make it rocket fuel your campaigns? This is the ultimate guide for marketers to learn the why, what, and how of Contextual Advertising.

Programmatic amplifies and protects your eCommerce brand

How does programmatic amplify and protect your eCommerce brand? Read this article and find out.

Why Programmatic Belongs in Your Ad Portfolio

What can programmatic advertising do for your e-commerce? Read this article and find out.

How to Build a Perfect Online Black Week Campaign (2022)

The revenue potential of e-commerce during Black Week is increasing as more consumers shop online. Learn how to maximize sales with this article!

How Advertisers Measure Success in Programmatic 2022

One of the most common methods in 2022 for measuring ad effectiveness online is the "post-view conversions" metric. Find out why with this article!

WTF is Google Topics?

Google’s targeting solution, FLoC, will be replaced by Google Topics. In this article, we'll cover the differences and what it means for advertisers.