“Marketing teams in 2021 want cost-efficient growth and full control and transparency. The importance of an agency is decreasing with the development of self-service platforms and capabilities to get the most out of programmatic advertising. I can proudly say that our platform is the in-house solution specifically designed for modern
ROAS gives you insight to if your campaigns are generating revenue. Learn all about how to apply ROAS in your programmatic campaigns here.
Social distancing has changed the way consumers behave and this holiday shopping season will definitely be unique. In this article we shed light on how e-commerce brands should adapt to the 2020 holiday shopping season.
In-housing is a term that more and more brands have become familiar with. In-housing programmatic advertising is not an exception. An increasing number of brands are looking to in-house their digital advertising due to a willingness for higher cost-efficiency. In this article, we explore what in-housing programmatic advertising can result
How reduced budgets and decreased demand has presented some of the best opportunities in years for efficient advertising. How to convince your boss to keep your budget Programmatic display advertising Cost efficient advertising done right Creating strong content Focusing on perfecting a full funnel marketing strategy “The results we’re seeing
The coronavirus has changed demand in multiple industries with impacts on all sectors. The marketing landscape is constantly changing with the increase in digital channels during the coronavirus. Nation-wide quarantine, travel restrictions, and bans on public gatherings have resulted in a completely different way of life. Almost all areas of