Many see the light at the end of the tunnel. But the coronavirus is far from over. The pandemic has affected all businesses – and marketers need to adapt their digital marketing strategy. Physical events such as business conferences, sporting events, and concerts have been cancelled and businesses have needed
Myth nr 1: Display Ads Don’t Reach the Right People This may have been true of the “spray and pray” ad buying methods of the past, but modern display advertising has the tools to reach the target audience with greater precision than ever before. Today’s programmatic technologies allow marketers
Google shopping is a rising trend in retail marketing that is hard to ignore. In fact, in 2018, Shopping ads made up 76.4% of all retail search ad spend in the U.S. These ads generate 65% of online retail clicks On average, shopping ads generate 18% higher revenue per click
The numbers don’t lie. A report published in April of 2022, stated that the Programmatic Ad Market was worth $136 billion in 2021, making up about 90% of all digital display marketing. So why do advertisers increasingly turn to programmatic for their display campaigns, and what is it really? Briefly
This article looks at 17 of the fastest growing marketing trends for 2021 – and what you can do to take advantage of them. For a short version you can have a look at the video below – but if you want the full scoop we recommend reading the whole
It’s that time of year again! People are gathering in front of the fireplace, the advent calendars are out, and of course, holiday marketing campaigns are being put in place. Fresh off the back of the Black Friday and Cyber Monday craze, consumers once again have their eyes peeled for