Banner Sizes: The Must-Have Banners for 2023

One of the most important things to consider when creating banners for Display Advertising is which sizes to use. The banner size can have a major effect on how ads perform – and the right choice can in fact boost your marketing results. To help you out we’ve collected data

2019 Holiday Season Marketing Guide

For many E-Commerce businesses, the holiday season is the prime opportunity to maximize sales throughout the year. This guide is for anyone who finds themselves scrambling to get everything ready in time for the season.  In here, you’ll find everything from a handy calendar with the most important dates of

The War on Buy-Side Ad Fraud

Match2One envisions an advertising ecosystem where online consumers are shown highly relevant ads in a safe and fraud-less environment. Together with our partners we are dedicated to providing a high level of standards for our customers and publisher partners, whilst ensuring online consumer safety. Ad fraud comes in many shapes

Introducing the Campaign Generator

Campaign Generator is a more efficient and automated way of creating new programmatic ad campaigns in a matter of minutes. Simply answer questions based on what type of business you have and what your advertising goals are, and the Campaign Generator will do the rest, creating an intelligent, high performance campaign

How-to: GDPR Compliance for Advertisers

On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable, bringing with it significant changes and forcing advertisers to re-educate themselves on all things personal data related. The GDPR will signify a seismic shift of the control of data ownership – back to their original owners. Each

8 Keys to Landing Page Success

The creation of effective landing pages is an important part of any successful digital marketing strategy. Imagine that you have prepared your ad campaign with smart programmatic optimisation, you have created the best “copy” for your ad, you have defined a budget, your sales team is ready to receive all