When a full platform migration left the brand starting over in the UK, Match2One stepped in to rebuild growth from the ground up. The result? Faster acquisition, smarter targeting, and proof that a strong relationship has a direct effect on marketing performance.
Laying the Groundwork
Conversations between Kieran and Match2One started well before launch.
What stood out wasn’t just the tech behind Match2One’s programmatic performance platform, but the team’s strategic understanding of iGaming and their ability to act fast.
By early 2025, Match2One supported HighBet through every phase of setup, from implementing tracking pixels and data collection to building campaign foundations and creative assets.
“From a technical perspective, I was very impressed. There is a high level of expertise and support at every stage.”
Rebuilding the Funnel
With Match2One’s guidance, HighBet designed a streamlined full-funnel programmatic strategy:
- Prospecting: Awareness campaigns across high-value UK regions such as London, Manchester, Birmingham, and Liverpool.
- Retargeting: Segmented campaigns for new visitors, registered users, and depositors.
- Optimization: Live adjustments to frequency caps, creatives, and targeting based on real performance data.
Creative support was critical. Match2One’s long experience of animated banner production for both sports and casino verticals helped HighBet launch quickly despite limited in-house resources.
“We didn’t have the capacity to produce everything ourselves, so Match2One’s creative team made a real difference.”
Weekly optimization calls kept both teams aligned and responsive, creating a continuous feedback loop between performance and strategy.
Partnership, Not Just a Platform
Kieran emphasizes that what made the biggest difference wasn’t only the platform. It was the people behind it.
“Always available, very collaborative, and transparent even when results weren’t perfect.”
The relationship felt more like an extension of HighBet’s marketing team than a typical vendor setup.
The onboarding was described as smooth, guided, and refreshingly personal, avoiding the hard-sell approach that often characterizes agency and DSP partnerships.
“The platform might be great, but if the people aren’t, it doesn’t matter. Match2One feels like part of our team.” says Kieran, Head of Digital Marketing and UK Country Manager at HighBet.
The Role of Programmatic Performance in Growth
Programmatic advertising has now become a cornerstone in HighBet’s media mix.
“Programmatic tells you what your customers see, where they are, and how they behave before they even convert.”
HighBet uses post-view data to understand player behavior, identify high-value audiences, and test brand perception.
Results
The results were immediate.
HighBet’s UK campaigns stabilized quickly, establishing a sustainable acquisition flow and uncovering key performance regions across the country.
Tens of millions of impressions delivered at an efficient $0.99 CPM
70,000+ clicks at a $1.36 CPC
4,900 conversions with a $19.80 CPA
A strong 1.93x ROAS, confirming the impact of Match2One’s performance platform
“We could quickly see which parts of the UK were performing best and build on that. It gave us confidence in the direction we were taking.” says Kieran.
A Partnership Built on Trust
For Kieran, the collaboration is defined by quality, integrity, and consistency, not just outcomes.
“Even if you’re not spending big, they treat you like you are. That’s rare in this industry.”
The HighBet and Match2One partnership shows what happens when service and strategy work together. When people and technology align, performance follows naturally.
“Match2One understands that relationships really matter in getting campaigns to where you want them.”
The platform might be great, but if the people aren’t, it doesn’t matter. Match2One feels like part of our team.
Kieran Cahill, Head of Digital Marketing and UK Country Manager