What is the difference between Prospecting & Retargeting?
Attract the people who are most likely to become your new customers
How does Prospecting work?
Prospecting helps you find new customers for your business. Match2One's AI collects user-data and creates and optimisation plan based on what type of people are most likely to be interested in what you're offering. Our AI makes decisions based on a wide range of user info such as:
What is the difference between Prospecting & Retargeting?
Prospecting
Ads are shown to new people who are most likely to engage with your brand and become your next customers.
Retargeting
Ads are shown to people who visited your website but left without becoming a customer.
Prospecting in your marketing funnel:
from an internet user to your customer
How your results improve over time
During the learning phase, the goal is to teach the AI which tactics will work best for your particular campaign. This is done through broad targeting to gain insights on which websites and visitors are most likely to generate conversions for you.
The optimisation phase is focused on continuous improvements and optimisations of your campaigns, measured against your campaign goals. This is done through our AI, without human intervention.
Your reports will show both which customers converted right away by clicking your ad, and the ones who’ve seen your ad and returned later to complete a conversion. You’ll also be able to see exactly where your ads have been shown and what the price has been for these impressions.
What are the benefits of Prospecting ads?
How do I plan my budget?
Campaigns require a Learning Phase budget to provide our AI with enough data to develop an efficient Optimisation Phase. Our Customer Success Managers can help you understand your specific campaign objectives and a recommended budget needed to achieve them.