The goal of Prospecting is to find new customers for your business. Match2One's unique Auto-Pilot (algorithm) collects user-data and forms an optimisation pattern based on what type of people are converting and becoming your new customers. Ads will then be shown to new online audiences that have the highest probability of converting, based on a wide range of variable such as:
Each campaign has a learning phase, and an optimisation phase. Starting off with broad targeting, the campaign algorithm learns what delivers the highest ROI before moving into the Optimisation phase.
Over time the machine learning improves its accuracy in finding the right customer, at the right place, and at the right time. Your campaign results are consistently increased, and optimised against your campaign budgets, without any intervention required.
You will be able to transparently measure and report on all direct conversions and assisted conversions from the campaign, then use that information to make future campaigns more effective.