Prospecting Ads

Attract new customers efficiently using programmatic algorithms

How Does Prospecting Work?

The goal of Prospecting is to find new customers for your business. Match2One's unique Auto-Pilot (algorithm) collects user-data and forms a based on what type of people are converting and becoming your new customers. Ads will then be shown to new online audiences that have the highest probability of converting, based on a wide range of variable such as:

  • Geography
  • Device
  • User sessions
  • URL
  • Placement
  • Browser
  • Time of the day
  • +100s more

Prospecting In Your Marketing Funnel

Prospecting
Scale
Create interest
New customers
Search Ads
Attract customers
with intent
Retargeting
Re-connect
Remind

Each campaign has a learning phase, and an optimisation phase. Starting off with broad targeting, the campaign algorithm learns what delivers the highest ROI before moving into the Optimisation phase.

Over time the machine learning improves its accuracy in finding the right customer, at the right place, and at the right time. Your campaign results are consistently increased, and optimised against your campaign budgets, without any intervention required.

You will be able to transparently measure and report on all direct conversions and assisted conversions from the campaign, then use that information to make future campaigns more effective.

RESULTS

  • green tick boxAcquire Customers
  • green tick boxDrive Sales Growth
  • green tick boxDiscover New Audiences

Budget

Campaigns require a Learning Phase budget to provide the machine learning with enough data to develop an efficient and automated Optimisation Phase. Our Customer Success Managers will work with you to understand your specific campaign objectives, and the recommended minimum investment to achieve them.