Digital marketing post third-party cookies – a 2024 update

Are you looking for answers after Google’s announcement to remove third-party cookies? You’re not alone. On March 3rd last year, Google announced it will not build alternate tracking identifiers with similar cross-site tracking abilities after phasing out third-party cookies. This change will be made by Google in late 2023. While

The Programmatic Platform for Modern Marketers

“Marketing teams in 2021 want cost-efficient growth and full control and transparency. The importance of an agency is decreasing with the development of self-service platforms and capabilities to get the most out of programmatic advertising. I can proudly say that our platform is the in-house solution specifically designed for modern

All You Need to Know About In-housing Programmatic

In-housing is a term that more and more brands have become familiar with. In-housing programmatic advertising is not an exception. An increasing number of brands are looking to in-house their digital advertising due to a willingness for higher cost-efficiency. In this article, we explore what in-housing programmatic advertising can result