How Advertisers Measure Success in Programmatic 2022
One of the most common methods in 2022 for measuring ad effectiveness is the “post-view conversions” metric. Find out why with this article!
Dedicated Brand – how to effectively grow an e-commerce.
Swedish clothing brand, Dedicated, needed a way to grow their marketing mix beyond what Facebook and Instagram could deliver. By adding Match2One’s self-service ad platform to tell their story, they managed to reach a wider audience and grow their e-commerce. About Dedicated Brand Dedicated Brand focuses on creative design combined with a sustainable production. All their products […]
Barnfonden – Campaigns That Make a Difference
The children’s rights organization, Barnfonden, needed a more cost-effective solution for high reach and conversions. With Match2One’s guidance and smart ad platform, Barnfonden built a clear strategy and can cost-effectively increase brand awareness and attract new donors. Results for an important partner “We had previously worked with broader advertising on TV and with direct advertising, […]
Jonas Jonsborg – new CCO at Match2One
In the role of CCO (Chief Commercial Officer), Jonas Jonsborg’s main task will be to ensure that the expansion continues according to plan.
WTF is Google Topics?
Google’s targeting solution, FLoC, will be replaced by Google Topics. In this article, we’ll cover the differences and what it means for advertisers.
The Top 6 Digital Marketing Trends of 2022
How can you benefit from the trends in programmatic advertising? Here are the latest innovations in programmatic ad formats and strategies for 2022.