Heymo – Website SaaS, Sweden
At the time (2017), the Swedish website creation software had just hit the market and were looking for new growth channels online. After partnering with Match2One, their month-long campaign focused on increasing their account sign-ups was a great success. About Released in 2017, Heymo is a Swedish website creation tool built for small businesses and […]
Top 5 Christmas E-Shopping Tips (2018)
It’s that time of year again! People are gathering in front of the fireplace, the advent calendars are out, and of course, holiday marketing campaigns are being put in place. Fresh off the back of the Black Friday and Cyber Monday craze, consumers once again have their eyes peeled for discounts, promotions and special offers. […]
The War on Buy-Side Ad Fraud
Match2One envisions an advertising ecosystem where online consumers are shown highly relevant ads in a safe and fraud-less environment. Together with our partners we are dedicated to providing a high level of standards for our customers and publisher partners, whilst ensuring online consumer safety. Ad fraud comes in many shapes and sizes. The ad industry […]
Introducing the Campaign Generator
Campaign Generator is a more efficient and automated way of creating new programmatic ad campaigns in a matter of minutes. Simply answer questions based on what type of business you have and what your advertising goals are, and the Campaign Generator will do the rest, creating an intelligent, high performance campaign for you. The intelligent AI […]
How-to: GDPR Compliance for Advertisers
On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable, bringing with it significant changes and forcing advertisers to re-educate themselves on all things personal data related. The GDPR will signify a seismic shift of the control of data ownership – back to their original owners. Each and every one of EU’s […]
8 Keys to Landing Page Success
The creation of effective landing pages is an important part of any successful digital marketing strategy. Imagine that you have prepared your ad campaign with smart programmatic optimisation, you have created the best “copy” for your ad, you have defined a budget, your sales team is ready to receive all the records but … things […]