The Programmatic Platform for Marketers in 2021

Last updated on September 9th, 2021

Modern marketing teams are increasingly active in the programmatic channel due to more marketers wanting to in-housing programmatic efforts.

Marketing teams with relevant campaign information and customer insights makes it easier to maximise results. A common solution is for marketing teams to control their programmatic campaigns themselves.

“Marketing teams in 2021 want cost-efficient growth and full control and transparency. The importance of an agency is decreasing with the development of self-service platforms and capabilities to get the most out of programmatic advertising. I can proudly say that our platform is the in-house solution specifically designed for modern marketing teams and e-commerce.”

Mikael Kreuger, CEO & Co-founder of Match2One.

In the platform you get access to advanced AI technology, insightful reports, and a ROAS optimisation tool. 

ROAS optimisation (Return on ad spend), is important for e-commerce companies to reach successful campaigns, but scaling ROAS optimisation is difficult and requires an extensive amount of data. 

With the platform you can automatically optimise programmatic campaigns toward highest customer revenue by setting a ROAS goal. By installing our conversion pixel, our AI collects transaction value, information on your target audience, and customer behavior to reach the highest possible amount of sales.   

This optimisation strategy automises the often time-consuming and complicated way to target ads toward high-spending customers. With ROAS optimisation, you increase your chances in finding your highest spending customers. 

With the platform you can automatically optimise programmatic campaigns toward highest customer revenue by setting a ROAS goal.

By installing our conversion pixel, our AI collects transaction value, information on your target audience, and customer behavior to reach the highest possible amount of sales.   

This optimisation strategy automises the often time-consuming and complicated way to target ads toward high-spending customers.

With ROAS optimisation, you increase your chances in finding your highest spending customers. 

Find customers that generate revenue

Programmatic campaigns are usually optimised toward a low CPA. This is a cost-efficient way to get as many customers as possible. The optimisation strategy will target getting as many conversions as possible, but it will not differentiate the value of these conversions.

With automised ROAS optimisation, however, our AI will target an audience with the highest probability of generating revenue.  

You can sit back and watch the AI analyse, optimise, and generate customers that generate revenue to your business. 

Get all the insights

Successful digital marketing is all about knowing your results and improving your campaigns accordingly. To do that effectively, you need access to campaign performance data and audience insights. 

In our platform marketing teams can access transparent reports including: 

  • Time of conversion. 
  • Day-to-day attribution
  • Which creatives led to a conversion.
  • A campaign’s ROAS and revenue.
  • Which website generated the highest amount of conversions.

The dashboard will attribute conversions to the day when an ad was shown or clicked. This means that campaigns can still deliver conversions and generate revenue until the attribution window is closed (showing a green lock icon). 

This tool will help you know exactly how many conversions could be attributed to a specific day, helping you with more precise insights on campaign effectiveness.

Easy setup with full support

AI driven campaigns have never been so effective. In our self-service platform you are able to launch campaigns on your own or with the support of our specialists.

Together with our specialists you have the option in getting support with production of creatives, campaign setup, and tactics.    

Marketing teams are able to access all relevant information for their campaigns, this is easily done by marketers themselves or by updates from our customer success team. 

Once the conversion pixels are installed, our AI will start collecting information about your website visitors and your target audience. With the pixels installed you can set up a campaign with a CPC, CPA, or ROAS goal.

Our customer success team will be able to support ad creation and campaign setup if needed.

Achieve more with AI powered display advertising
Jonathan Olsson

Jonathan Olsson

Head of Marketing

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