[Infographic] Traditional vs Programmatic Media Buying 2019

Last updated on January 28th, 2019

What is Programmatic Media Buying?

The following infographic explains and compares traditional online display advertising to programmatic.

It tells you the advantages and disadvantages of the two, and gives expert advice for advertisers.

Many find programmatic to be a confusing subject. Hopefully this handy chart will give you hand in making it more understandable!

Do you want to learn more about programmatic? Have a look at our ultimate guide to programmatic advertising!



Ted Sahlstrom

Ted Sahlstrom

Match2One's Co-founder & CMO, digital marketing expert on a mission to democratise programmatic advertising technology.

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