With this guide we explore the benefits and pitfalls of in-housing programmatic advertising while mapping out the steps in the process. This is the ultimate guide on how to in-house your programmatic advertising.
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The 2020 In-housing guide for programmatic advertising
In-housing in 2020
Learn the benefits of bringing programmatic advertising in-house.
The must have checklist
Follow the checklist for each step along the way.
Map out your in-housing process step-by-step.
What you will learn
Explore the pros and cons of in-housing programmatic advertising
Learn from other brands, survey results and the current state of in-housing.
Follow the step-by-step guide and the must-have checklist to get you there.
How to bring programmatic in-house
- Vasilis Meschinis, eCommerce and Digital Marketing Manager
Having an easy-to-use platform combined with the invaluable support of our dedicated account manager, has enabled us to react to changes, make the necessary adaptations in our message and get it across in minimal cost and without losing valuable time and resources.